PCNA news release:
Tuesday July 27, 10:28 am Eastern Time
Company Press Release
Attorneys Online, Inc. Announces Strategic Alliance With Martindale-Hubbell
LAKE HELEN, Fla.--(BUSINESS WIRE)--July 27, 1999--Attorneys Online, Inc., a wholly owned subsidiary of The Publishing Company of North America, Inc. (Nasdaq:PCNA - news), today announced that it has entered into a strategic alliance with Martindale-Hubbell.
Under the agreement, the Martindale-Hubbell Lawyer Locator(TM) will be the exclusive national attorney directory featured on the navigational bar of Attorneys Online's legal portal scheduled to debut August 3rd in conjunction with the American Bar Association's annual meeting in Atlanta, Georgia.
The Martindale-Hubbell Lawyer Locator is the Internet version of the venerable Martindale-Hubbell Law Directory(TM), the definitive guide to information about members of the worldwide legal profession for more than 130 years. The database includes listings for more than 900,000 lawyers and law firms.
''This strategic partnership with PCNA provides us with a terrific opportunity to increase the availability of the Lawyer Locator to an even wider audience of Internet users,'' said Louis J. Andreozzi, chief executive officer of Martindale-Hubbell. ''Now averaging more than 1 million lawyer searches per month through its Lawyer Locator feature, martindale.com has clearly become an important Internet resource for members of the legal profession around the world.''
''We're pleased to have the opportunity to work with Martindale-Hubbell,'' commented Peter S. Balise, President and CEO of Attorneys Online. ''By featuring the Martindale-Hubbell Lawyer Locator on our portal's navigation bar and as a direct link from our site's Resource Center, legal professionals will have immediate access to the nation's most comprehensive and most frequently consulted online legal directory.''
Also featured on the portal's navigation bar are direct links to America's Legal Careers, a co-branded site between Attorneys Online and Emplawyernet, America's Legal Source, the Company's online directory of experts and service providers, and America's Legal Super Store(TM), the product of a strategic Alliance between Value America (Nasdaq:VUSA - news), and Attorneys Online. The Company's legal portal will be promoted to the legal profession by way of a comprehensive marketing program including direct mail, promotion within the Company's national print directory distribution, and direct marketing by way of phone.
Since 1868, generations of lawyers have relied on Martindale-Hubbell as the authoritative guide to the American legal profession. The database is now regarded as the primary research source for information about the professional qualifications and expertise of attorneys and law firms around the world, and is the only law directory circulated widely to legal and business professionals in four formats: Print; CD-ROM; via LEXIS®-NEXIS®; and on the Internet at www.martindale.com. In addition, Martindale-Hubbell operates a consumer-oriented Web site at www.lawyers.com, which offers legal news, information and referrals for the non-legal public. The Martindale-Hubbell Law Directory is published by Martindale-Hubbell, a member of LEXIS Publishing(TM).
The LEXIS Publishing family of products and services serves the ever-changing needs of today's lawyers, paralegals, law students and librarians. LEXIS Publishing is part of the LEXIS-NEXIS Group, a division of Reed Elsevier plc.
The Publishing Company of North America, Inc., and its wholly owned subsidiaries, PCNA Communications Corporation and Attorneys Online, Inc. are integrated full service providers of specialty publishing for bar associations nationwide. While having focused principally on print directories and related products and services, PCNA and its subsidiary companies are aggressively pursuing its online strategy of providing goods and services to the legal profession.
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