Tuesday July 27, 1:35 pm Eastern Time
Company Press Release
SOURCE: Talk City, Inc.
Talk City Climbs in Media Metrix June Rankings;
Continues to Outpace Community Competitors in Minutes/Usage Day Rankings
CAMPBELL, Calif., July 27 /PRNewswire/ -- Internet community provider Talk City, Inc. (Nasdaq: TCTY - news), announced today
that it has moved up in Media Metrix's June rankings of top consolidated web sites, as determined by reach. This is the fourth
consecutive month that Talk City has risen in this key measurement.
Talk City continues to outpace community competitors Geocities, theglobe, Tripod, and Xoom in the minutes/usage day and
minutes/month rankings -- a few of the key indicators for what many in the industry judge as a site's customer retention value, or
''stickiness.'' Specifically, users of www.talkcity.com averaged 10.5 minutes/usage day at home, compared to 6.7 minutes for the
globe, 4.8 minutes for Geocities, and 4.2 minutes for xoom. Talk Citizens racked up an average of 17 minutes per month at home,
according to Media Metrix, compared with 10.8 for theglobe.com, 12.6 for Geocities, and 8.3 for Xoom. This is the eighth month in a
row that Talk City has surpassed theglobe and Geocities in these usage metrics.
Talk City attributes its ongoing growth to, among other factors, the popularity of Talk City's special Star Wars chat series (produced
in conjunction with Lucasfilm -- see press release -- ''Talk City Chosen by Lucasfilm as Official Chat Provider For Star Wars:
Episode I, The Phantom Menace'' 05/05/1999) as well as the success of its television advertising campaign on NBC TV, which ran
through June and promoted the nbc.talkcity.com area on NBC.com.
About Talk City
Talk City is a provider of online communities and interactive services for businesses and consumers. Talk City offers businesses a
wide range of services that help them develop and expand online relationships with customers, suppliers and employees. These
services include designing fully integrated, customized communities, producing online events, conducting online market research
and facilitating online meetings. For consumers, Talk City operates a network of online communities located at www.talkcity.com.
The network includes 20 topical categories, over 50 themed communities, 50 co-branded network participant communities and
thousands of user-generated communities. Some of the Talk City network participants include Cox Interactive Media, The Hearst
Corporation, the National Broadcasting Company, Inc., WebTV Network, Excite@Home and AT&T WorldNet.
SOURCE: Talk City, Inc.
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