IndexOnly.com Information:
Introduction
Indexonly Technologies, Inc. doing business as "indexonly.com", is an evolving Internet "Commercial Search Directory" company, that provides a break-through solution to the all too frequently asked question: "If the Internet is so good, then why can't I find what I am looking for?"
Our product is designed to correct the weakness that is inherent in all existing global search engines. Click for "Search Engines Stink". indexonly.com is filling the market niches that other search engines have left behind because no one has designed a personalized search method that quickly provides the searcher with relevant information.
indexonly.com will:
1) Change the way in which people search the Internet, and
2) Revolutionize the way businesses advertise on the Internet.
Search Engines and Directories
The main difference between an Internet "search engine'' (Yahoo, Alta Vista, Excite, etc.) and an Internet "directory" (indexonly.com) is that search engines collect their data (also called "Content") by automated programs (called "spiders'", "robots" or crawlers") that go from site to site recording and following all the links they find along the way. Directories will only list the URL's for Web pages that are (a) submitted to them, and (b) meet their selection criteria.
If individuals or companies cannot quickly find what they are looking for on the Internet, then the likelihood is that they stop using the Internet and resort to other more traditional methods, such as the Yellow Pages, directory assistance, personal referral, etc.
Local and Global Directories
Existing directories or search engines can be basically broken down into two categories, namely "local" and "global". With local directories or local search engines you can find what you want in your specific city or state, BUT you cannot find anything outside of your city or state. In addition, local companies who wish to use the Internet to advertise, lose the major advantage of the Internet, which is reaching potential customers from around the world. With global search engines, like Yahoo, Alta Vista, AOL, etc., you probably can find millions of what they refer to as "matches" to the key words you typed into their search engine, however, those matches will probably not be in the city or state where you need the information. It is our belief that the larger these search engines become, and the more "unrefined" Content they gather, the less useful they will be to the Internet user. In addition local retailers who wish to use the Internet to advertise, avoid using global search engines, for the simple reason that "no one can find them" amongst the maze of 500,000 or more so-called "matches".
Our Goal
The goal of indexonly.com is to create the first commercial directory that will allow a searcher, with little or no knowledge of the Internet; to easily and quickly access specific, clearly defined, geographically targeted information. The proprietary technology and systems currently being developed will enable indexonly.com to become a major player in this market. indexonly.com will be positioned as the prime source for searching commercially related information via the Internet. With a minimal amount of instruction, or simply by using their common sense, even someone with no Internet experience will be able to quickly find the goods or services they are looking for - anywhere in the world. With indexonly.com it will no longer be necessary to sift through several thousand to several million so-called "matches", which are not really "matches" at all. With indexonly.com the search results will be limited to exactly what is being searched AND exactly where (i.e., city or state) it is required.
Our Product
The best way to illustrate "what we will offer" to Internet users is with an example. If an Internet user types the words "maple syrup" into Excite, Alta Vista, etc. they will receive anywhere from 25,000 to 1,000,000 so called "matches" of any and all information those search engines could find on these words. Whereas, with indexonly.com, the user will only receive commercially related information on the companies that are in, or related to, the Maple Syrup" industry AND in the specific locale they want to find it. In other words, we will provide RELEVANT information to the searcher.
Our Target Market
The Searcher
Our target market for Internet "users" are individuals who are looking to buy and / or sell something on the Internet, and not individuals who are looking for general information.
The Advertiser
Our target market for "advertisers" is the smaller, locally based companies that have never been approached to advertise on the Internet.
Why We Will Succeed
We have developed a personalized search process that allows even "dummies" to quickly and easily find relevant information.
We have the ability to rapidly develop a network of sales agents at every community level Click here for more information on "Our Marketing Plan" to (a) sell Internet advertising to local businesses, and (b) to verify and gather relevant and detailed "Content" on companies of all sizes from anywhere in the world, even if they don't have a Web page. Click here for more information on "The Importance of Content".
We do not have to rely on attracting advertisers from other search engines to be successful.
We have only to attract a very small percentage of those businesses that have yet to advertise on the Internet.
(If indexonly.com achieves only 1% of the US$8 billion advertising revenue projected for Y2002 it translates into US$80 million per year) Click here for more information on "The Size of the Internet Market".
Our unique system of "filtering" business records has already built a database containing millions of accurate and relevant "Content" records.
Existing search engines and directories will be unable to respond to our challenge unless they are prepared to completely rebuild their databases and change their entire marketing approach.
Our business model provides multiple revenue streams (unlike other search engines) Click here for "Revenue Streams".
We have built a management team of successful, experienced professionals Click here for "Our Management Team".
We will list all companies - not only those businesses with Web Pages. If your toilet backs up, do you want a plumber who has a Web page, OR a plumber who can fix your problem now? Other major search engines only list companies which have a Web page.
We project profitability within our first two years of operation.
We will benefit from the mistakes other search engines have made (our learning curve).
We will censor and eliminate all sex, hate and racially offensive material.
Our directory combines the best features of both "local" and "global" directories or search engines and eliminates their deficiencies.
We will attract "regional" and "local" advertisers at a rate never previously experienced by Internet directories or search engines.
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