Nexchange Inks Deal With MindSpring; Companies To Become Key E-commerce
Partners; MindSpring To Market Nexchange Store-Building Services to
50-Thousand Web Hosting Clients
BusinessWire, Tuesday, July 27, 1999 at 17:28
ATLANTA--(BUSINESS WIRE)--July 27, 1999--Nexchange Corporation, the leading
provider of fully-stocked online stores for websites, announced today that it has signed an
agreement with MindSpring Enterprises, Inc. (NASDAQ:MSPG), a leading national Internet
Service Provider, to promote Nexchange's services to its entire customer base of Web
Hosting clients.
The program will be launched to MindSpring customers on July 29th and marketed to
more than 50,000 MindSpring Web Hosting customers.
MindSpring customers will use Nexchange to build customized and fully-stocked stores
on their Websites, sell thousands of name-brand products from the selection of Nexchange
Merchants, and make commissions on every sale. By taking part in the Nexchange program,
MindSpring customers will add a unique revenue stream to their sites that, unlike banner ads
or affiliate programs, keeps visitors on-site within their own stores.
"This is huge news for Nexchange, but even bigger news for MindSpring Web Hosting
clients," said Del Ross, Nexchange's Chief Executive Officer. "Nexchange gives them instant
commerce and a new way to generate revenue on their sites while keeping the visitors they
have worked so hard to attract."
MindSpring customers apparently agree.
"Before we signed the deal with Nexchange, we floated the concept to our 'Website
Owners Advisory Board'," said Chris Atkins, Director of Product Marketing at MindSpring Biz,
a new division of MindSpring that provides business customers with a complete package of
Internet access and Web-based tools for small businesses. "They overwhelmingly approved
of the Nexchange program. The general consensus was 'where do I sign up?'"
MindSpring's legendary customer support will be enhanced by Nexchange, which will
provide complete customer service for the Nexchange program through automated online
support, e-mail support and a toll-free number to reach Nexchange customer service
representatives.
About Nexchange
Founded in 1996, Nexchange Corporation connects buyers and sellers on a network of
thousands of websites. Using Nexchange's patent-pending technology, website owners create
co-branded online stores that sell products relevant to their site content. Merchants extend
their marketing reach and achieve cost-effective online sales. Nexchange Corporation is a
privately held company headquartered in Atlanta.
About MindSpring
MindSpring Enterprises, Inc. (NASDAQ:MSPG) is a leading Internet service provider
focused on delivering outstanding service and support to its customers. By following its Core
Values and Beliefs, MindSpring is committed to doing an exceptional job of serving its
customers, its employees, its owners and its community. MindSpring's dial-up subscribers can
browse the World Wide Web, send electronic mail, participate in informative online chats and
access over 20,000 newsgroups. MindSpring offers local Internet service in 775 locations
throughout the United States. MindSpring is also a leading provider of Web Hosting services
and domain registrations.
CONTACT: Creaxion
Mark Pettit, 404/321-4322
Pager: 888/933-3731
mark@creaxion.com
KEYWORD: GEORGIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED
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