| PC Connection, Inc. Reports Second Quarter Earnings of $0.29 Per Share MERRIMACK, N.H.--(BUSINESS WIRE)--July 27, 1999--
 SECOND QUARTER HIGHLIGHTS:
 
 33% growth in net sales
 53% growth in outbound sales
 86% growth in Internet sales
 24% growth in average order size
 
 PC Connection, Inc. (NASDAQ:PCCC - news) today announced net income for the quarter ended June 30, 1999 of $4.7 million, or $0.29 per share, compared to net income of $4.1 million, or $.26 per share, for the corresponding quarter a year ago. Net sales were $231.8 million for the second quarter of 1999, compared to $174.3 million for the corresponding quarter a year ago, representing an increase of $57.5 million, or 33%.
 
 For the six months ended June 30, 1999, the Company reported net income of $9.1 million, or $0.57 per share, compared to pro forma net income of $7.1 million, or $0.46 per share, for the corresponding six month period. Net sales reported for the six month period ended June 30, 1999 were $456.8 million, compared to $343.0 million for the corresponding six month period one year ago, an increase of $113.8 million, or 33.2%.
 
 Patricia Gallup, Chairman and Chief Executive Officer, said, ''This was another solid quarter for PC Connection, with strong year-over-year sales growth. We continued to enhance our growth prospects through the rapid expansion of our outbound sales staff and with the strategic acquisition at the end of the quarter of ComTeq Federal, a leading supplier of computer equipment and services to federal government agencies.
 
 The acquisition of ComTeq broadens our existing government sales capabilities, gives us a large and established client base, and will be additive to our 1999 results. Other highlights during the quarter included closing on a $50 million unsecured line of credit to support our continued expansion, the launch of our EPIQ Business PC Line, and the inclusion of PC Connection in the Russell 2000 and 3000 Indexes.''
 
 The Company's strong outbound sales growth trends continued during the quarter, increasing 52.8% to $147.3 million in the second quarter of 1999, compared to $96.4 million in the year ago quarter. These sales represent a 14.5% sequential increase over the first quarter of 1999. The average outbound account representative generated approximately $1.8 million in annualized net sales during the 1999 quarter.
 
 Wayne Wilson, President and Chief Operating Officer said, ''During the quarter, we continued to aggressively build and train our outbound managed account staff and to grow our outbound business. We added 53 new account managers bringing the quarter end total to 313, an increase of 20.4%, putting us ahead of our plan for the full year. The added size and scale of our outbound managed account staff will allow us to drive additional sales volumes through new accounts and to expand the relationships we have with our already large base of long-term corporate customers.''
 
 Internet sales processed directly online during the second quarter of 1999 increased 86% to $12.2 million compared to $6.6 million in the year ago quarter. Second quarter sales sourced from the company's web site, including orders processed online and web-generated phone orders, were approximately $25.0 million in 1999 or 10.8% of net sales, representing a 68.9% increase over the prior year period. Total Internet-sourced sales for the six months ended June 30, 1999 increased 101.6% to $52.0 million, compared with $25.8 million for the year ago period.
 
 Ms. Gallup continued, ''PC Connection understands the Internet and is committed to leveraging it to increase our penetration of the small and medium-sized market. We are actively developing the tools corporate customers need to more efficiently procure computing products. Most recently we rolled-out our Internet Business Accounts(TM) service which allows business, educational and government customers to create secure, personalized accounts for conducting seamless transactions online. Ongoing initiatives such as these have resulted in PC Connection being ranked by several industry publications as one of the top companies providing business technology solutions to small and medium-sized businesses over the Internet.''
 
 Computer systems and memory accounted for 47.9% of net sales and continued to be the fastest growing product category in the second quarter, up 50.2% from the year ago quarter. Peripherals and software grew by 26.3% and 19.9% respectively, over the year ago quarter. Computer system average selling prices (ASPs) increased 9% in the second quarter compared to the first quarter of 1999, while declining year over year by approximately 4%.
 
 Notebook, desktop and server unit volumes increased year over year by 53%, 64% and 169%, respectively.
 
 Gross profit margin as a percentage of net sales decreased from 13.0% in the second quarter of 1998 to 12.0% in the second quarter of 1999. This decrease was due primarily to the continued growth in systems sales and growth in outbound telemarketing sales, which generally carry lower margins. As stated in previous releases, the Company expects that its gross profit margin as a percentage of net sales may vary by quarter based upon vendor support programs, product mix, pricing strategies, market conditions and other factors.
 
 Continued growth in unit volumes and an increase in average order size to $741 enabled the Company to continue to leverage its operating expenses. Total selling, general, and administrative expenses, as a percentage of net sales, decreased from 9.2% in the second quarter of 1998, to 8.6% in the second quarter of 1999.
 
 Gallup concluded, ''We are confident about our growth prospects for the remainder of the year. We will continue to build upon PC Connection's strong track record for sales growth and profitability by providing our core business customers with the computer solutions they need. With our dedicated Internet e-commerce sites supporting our other channels, we are well positioned to further penetrate the rapidly growing small and medium-sized business market. ''
 
 PC Connection, Inc. is a leading direct marketer of over 25,000 brand-name personal computer products through its catalogs PC Connection (1-800-800-5555) and MacConnection (1-800-800-2222), its comprehensive web sites at www.pcconnection.com and www.macconnection.com, and its staff of technically trained corporate account managers and catalog telesales representatives. The company's full-service Distribution and Custom-Configuration Center allow it to deliver custom-configured computer systems overnight. PC Connection was recently listed as one of the 100 hottest companies on the Internet. In recognition of its role as a critical link between manufacturers of computer products and end users of these products, the Company has received the highest ranking of any computer reseller for the last two years on the list of 100 Most Influential Companies in the Computer Industry, published in PC Magazine. In addition, PC Connection has won PC World magazine's prestigious ''World Class Award'' eight times over the past ten years, including 1999.
 
 ''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act of 1995:
 This release contains forward-looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new products, fluctuations in operating results and other risks detailed under the caption ''Risk Factors'' in the Company's 1998 Form 10-K filed with the Securities and Exchange Commission for the year ended December 31, 1998.
 
 CONSOLIDATED SELECTED FINANCIAL HIGHLIGHTS
 (Dollars and shares in thousands, except operating data,
 price/earnings ratio and per share data)
 At or for the Three Months
 Ended June 30,                   1999             1998
 % of             % of
 Net              Net    %
 Operating Data:                          Sales            Sales Change
 
 Net sales growth                  33.0%            43.5%
 Gross profit margin               12.0             13.0
 Operating margin                   3.4              3.8
 
 Active customers (1)           720,000          559,000        28.8%
 Catalogs distributed        11,068,000       10,312,000         7.3
 Orders entered (2)             384,000          344,000        11.6
 Average order size (2)     $       741       $      600        23.5
 
 Inventory turns (3)               14.0             10.3
 Days sales outstanding              25               17
 
 Product Mix:
 
 Computer systems/memory    $   111,102  47.9% $  73,941  42.4% 50.2%
 Peripherals                     74,891  32.3     59,245  34.0  26.3
 Software                        30,637  13.2     25,545  14.6  19.9
 Networking and
 communications                 15,203   6.6     15,618   9.0  (2.7)
 ---------- -----   -------- -----  ----
 $   231,833 100.0% $ 174,349 100.0% 33.0%
 
 Stock Performance Indicators:
 
 Actual shares outstanding       15,649           15,428
 Closing price              $     12.06        $   15.25
 Market capitalization      $   188,727        $ 235,277
 Price/earnings ratio (3)            10               15
 
 (1) All customers included in the Company's mailing list who have made
 a purchase within the last twelve-month period.
 
 (2) Does not reflect cancellations or returns.
 
 (3) Annualized.
 
 CONSOLIDATED INCOME STATEMENTS (1) (2)
 (Amounts in thousands, except per share data)
 Three Months Ended June 30,
 1999                1998
 % of Net            % of Net
 Amount    Sales      Amount   Sales
 Net Sales
 Net sales                      $ 231,833   100.00% $ 174,349  100.00%
 Cost of sales                    204,034    88.01    151,768   87.05
 Gross Profit                    27,799    11.99     22,581   12.95
 Selling, general and
 administrative expenses          20,040     8.64     16,042    9.20
 Income From Operations           7,759     3.35      6,539    3.75
 Interest expense                    (276)   (0.12)       (51)   (.03)
 Other, net                            47     0.02        213     .12
 Income tax provision (1)        (2,862)   (1.24)    (2,613)  (1.50)
 Net Income                     $   4,668     2.01% $   4,088    2.34%
 
 Weighted average common
 shares outstanding:
 Basic                        15,627              15,414
 Diluted                      16,058              15,938
 Earnings per common share:
 Basic                     $    0.30           $     .27
 Diluted                   $    0.29           $     .26
 
 CONSOLIDATED INCOME STATEMENTS (1) (2)
 (Amounts in thousands, except per share data)
 Six Months Ended June 30,
 1999                1998
 % of Net            % of Net
 Amount    Sales      Amount   Sales
 Net Sales
 Net sales                      $ 456,812   100.00% $ 342,992  100.00%
 Cost of sales                    401,947    87.99    298,462   87.02
 Gross Profit                    58,865    12.01     44,530   12.98
 Selling, general and
 administrative expenses          39,803     8.71     32,900    9.59
 Additional
 stockholder/officer
 compensation                        --       --       2,354     .69
 Income From Operations          15,062     3.30      9,276    2.70
 Interest expense                    (542)   (0.12)      (257)   (.07)
 Other, net                           141     0.03        299     .09
 Income tax benefit
 (provision) (1)                  (5,572)   (1.22)     1,175     .34
 Net Income                     $   9,089     1.99% $  10,493    3.06%
 
 Weighted average common shares
 outstanding:
 Basic                          15,627
 Diluted                        16,058
 
 Earnings per common share:
 Basic                       $    0.58
 Diluted                     $    0.57
 Pro forma data:
 Historical income before income taxes               $  9,318
 Pro forma adjustment - stockholder/officer
 compensation in excess of the aggregate base
 salaries                                              2,354
 Pro forma income before income taxes                  11,672
 Pro forma income taxes                                (4,552)
 Pro forma net income (2)                            $  7,120
 
 Pro forma weighted average shares outstanding:
 Basic                                              14,829
 Diluted                                            15,371
 Pro forma earnings per share:
 Basic                                            $    .48
 Diluted                                          $    .46
 
 (1) For all periods prior to March 6, 1998 described herein, the
 Company elected to be treated as an S Corporation under Subchapter S
 of the Code, and applicable state laws. Effective March 6, 1998, the
 closing of the Company's initial public offering, the Company's S
 Corporation election was automatically terminated, and the Company
 became subject to federal and state income taxes as a C Corporation
 from that date forward. For the quarter ended March 31, 1998, the
 income tax provision includes a $4.2 million tax benefit related to
 the establishment of additional deferred tax assets for future tax
 deductions resulting from the termination of the Company's Subchapter
 S Corporation status.
 
 (2) Pro forma net income is determined by (i) eliminating
 stockholder/officer compensation in excess of the aggregate base
 salaries ($150,000) per quarter and (ii) by eliminating the actual
 income tax provision and adding a provision for Federal and state
 income taxes that would have been payable by the Company if taxed
 under Subchapter C of the Code for all periods prior to March 6, 1998.
 
 CONSOLIDATED BALANCE SHEETS                      June 30,  Dec. 31,
 (Amounts in thousands)                            1999       1998
 
 ASSETS
 Current Assets:
 Cash and cash equivalents                   $  3,235   $ 11,910
 Accounts receivable, net                      73,302     58,890
 Inventories - merchandise                     62,837     63,425
 Deferred income taxes                          2,038      3,181
 Prepaid expenses and other current assets      3,656      4,115
 Total current assets                         145,068    141,521
 Goodwill                                         9,755       --
 Deferred income taxes                              330        314
 Property and equipment, net                     23,786     22,675
 Total Assets                          $178,939   $164,510
 
 LIABILITIES AND STOCKHOLDERS' EQUITY
 Current Liabilities:
 Current maturities of capital lease
 obligation to affiliate                    $    169   $    123
 Notes payable, current maturities              1,000       --
 Accounts payable                              78,319     77,561
 Accrued expenses and other liabilities        11,140     10,069
 Total current liabilities                     90,628     87,753
 Notes payable, less current maturities           2,000       --
 Capital lease obligation to affiliate            7,016      7,081
 Total Liabilities                       99,644     94,834
 
 Stockholders' Equity:
 Common stock                                     156        156
 Additional paid-in capital                    57,342     56,812
 Retained earnings                             21,797     12,708
 Total Stockholders' Equity              79,295     69,676
 Total Liabilities and
 Stockholders' Equity                 $178,939   $164,510
 
 CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
 Six Months Ended June 30, 1999 (Amounts in thousands)
 
 Additional
 Common Stock     Paid In   Retained
 Shares    Amount   Capital   Earnings    Total
 
 Balance -
 December 31, 1998     15,605   $   156   $56,812   $12,708   $69,676
 Exercise of stock
 options, including
 income tax benefits       25      --         266      --         266
 Issuance of stock
 under employee stock
 purchase plan             19      --         198      --         198
 Compensation under
 nonstatutory
 stock option agreements --        --          66      --          66
 Net income                --        --        --       9,089     9,089
 Balance -
 June 30, 1999         15,649   $   156   $57,342   $21,797   $79,295
 
 CONSOLIDATED STATEMENTS OF CASH FLOWS
 (Amounts in thousands)
 Six Months Ended June 30,                       1999        1998
 
 Cash Flows from Operating Activities:
 
 Net income                               $   9,089    $  10,493
 Adjustments to reconcile net income
 to net cash provided by (used for)
 operating activities:
 Depreciation and amortization            2,367        1,361
 Deferred income taxes                    1,277       (5,025)
 Compensation under nonstatutory
 stock option agreements                   66        1,172
 Provision for doubtful accounts          2,896        1,403
 Loss on disposal of fixed assets            24           74
 Changes in assets and liabilities:
 Accounts receivable                    (12,767)      (5,979)
 Inventories                              1,206        4,835
 Prepaid expenses and other
 current assets                           912       (1,118)
 Accounts payable                        (7,283)      26,975
 Amounts payable to stockholders           --         (1,185)
 Accrued expenses and other
 liabilities                             (108)       1,506
 Net cash provided by (used for)
 operating activities                      (2,321)      34,512
 
 Cash Flows from Investing Activities:
 
 Purchases of property and equipment         (3,415)      (3,637)
 Proceeds from sale of property
 and equipment                                  3        --
 Payment for purchase of ComTeq,
 net of cash acquired                      (3,198)        --
 Net cash used for investing activities      (6,610)      (3,637)
 
 Cash Flows from Financing Activities:
 
 Proceeds from short-term borrowings        246,251       20,796
 Repayment of short-term borrowings        (246,251)     (49,174)
 Repayment of term loan                        --         (4,500)
 Repayment of capital lease
 obligations                                  (58)        --
 Issuance of stock upon exercise of
 nonstatutory stock options                   116           27
 Issuance of stock under
 Employee Stock Purchase Plan                 198         --
 Net proceeds from initial public
 offering                                    --         57,253
 Payment of dividend                           --        (33,037)
 Net cash provided by (used for)
 financing activities                         256       (8,635)
 (Decrease) increase in cash
 and cash equivalents                      (8,675)      22,240
 Cash and cash equivalents,
 beginning of period                       11,910          758
 Cash and cash equivalents,
 end of period                          $   3,235    $  22,998
 
 Supplemental Cash Flow Information:
 
 Interest paid                                273          392
 Income taxes paid                          2,414        2,679
 
 Non-Cash Activities
 Issuance of notes payable in
 connection with acquisition
 of a subsidiary                      $   3,000    $    --
 
 
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