AMERICAN POWER CONVERSION WELCOMES QUANTEX TO
ProtectME! with APC Joint Marketing Program
Quantex to offer award-winning APC products to PC customers
WEST KINGSTON, R.I., March 26 /PRNewswire/ -- American Power
Conversion (Nasdaq: APCC) (APC) today announced that Quantex
Microsystems, Inc., a direct marketer of PC's, has begun participation
in APC's ProtectME!(TM) Program.
"Today's PCs have as much processing power as yesterday's mainframes,"
explained Aaron L. Davis, APC's vice president marketing
communications. "Yet many home PC purchasers think nothing of plugging
them into electrically unfriendly environments. These environments
range from older apartment buildings without grounds to modern strip
malls with overloaded transformers. Fortunately, mainframe-class power
protection for today's PCs is not only essential, it is also
affordable. Quantex has an excellent reputation for reliable systems,
and it is clear that they aim to protect this by helping to ensure
their customers don't suffer from the largest single cause of data
loss, i.e. bad power."
A quality uninterruptible power supply (UPS) can help to eliminate data
loss, power-induced downtime and system lockups by providing more
consistent and regulated power to the protected system.
"Quantex is focused on offering peripherals which will truly increase
user satisfaction," said Ted Hsu, president of Quantex Microsystems.
"By creating an alliance with APC, we can pro-actively offer customers
peace of mind by increasing system reliability when they purchase their
Quantex system."
According to a study conducted by HomePC magazine, readers' appetite
for the peace of mind UPSs can provide is growing. While 20 out of 100
HomePC readers currently have a UPS, 60 say they plan to buy one and of
those who plan to buy, 41% specify APC as their choice.
APC is the exclusive UPS supplier offered by Quantex. An initial
advertising campaign, set to break in the second quarter of 1997, will
focus on bundle offerings including Quantex systems and APC's
Back-UPS(R) Office(TM) and Back-UPS Pro(R) UPS systems.
Quantex is a leading manufacturer of multimedia and network ready
personal computers in the direct channel. Quantex has received much
industry acclaim and dozens of awards for technical excellence.
Setting the standard for quality and value, Quantex is also well known
for consistently being among the first to bring new technologies to the
market. ISO 9002 certification of our manufacturing facilities is
proof of our continued conformance to the strictest standards of
quality and reliability.
American Power Conversion is the marketshare leader in the design,
manufacture and marketing of power protection equipment, including
surge suppressors, uninterruptible power supplies (UPS), power
conditioning equipment and related software for computer and computer
related equipment. APC reported sales of $707 million for the year
ended December 31, 1996. The company is headquartered in West
Kingston, RI, and its products are distributed worldwide.
NOTE: American Power Conversion is an affirmative action/equal
opportunity employer. All trademarks are the property of their owners.
Call 800-800-4272 for more information about APC's award-winning
products and services. Visit APC's web site at apcc.com for
the latest products and news from APC. APC's press releases are also
available through Company News On-Call by fax, 800-758-5804, ext.
046187, or at prnewswire.com
SOURCE American Power Conversion
-0- 3/26/97 /CONTACT: Aaron L. Davis, VP Marketing
Communications of APC, 401-789-5735, ext 2022, or Jessica Porchetta of
Quantex Public Relations, 908-271-5868/
(APCC)
CO: American Power Conversion; Quantex Microsystems, Inc. ST: Rhode
Island IN: CPR SU:
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IMHO, soon all PC manufacturers will be offering power backup systems as an necessity and not just a peripheral...........;^) |
