News Release:
July 28, 1999 09:55
AppNet Ranked Fourth Largest Interactive Agency by Advertising Age Magazine
BETHESDA, Md.--(BUSINESS WIRE)--July 28, 1999--AppNet (NASDAQ: APNT), the premier provider of end-to-end e-business solutions, today announced that Advertising Age magazine ranked it the fourth largest of 100 interactive agencies in the nation. This placement is based on a survey conducted by Advertising Age, which ranked each firm according to its 1997 and 1998 revenues. AppNet's revenue for 1998 was $69 million.
Through its interactive media services, AppNet provides a unique mix of media planning and buying, interactive marketing, online branding, banner development and Web site design to help customers open new markets and build powerful online brand awareness.
In concert with its interactive services, AppNet's award-winning AdMaximize tool equips companies with the capability to measure the return on their online marketing investment. The Internet-based AdMaximize service instantly tracks banner ad performance and provides customized reports on click-through, lead generation, customer acquisition and sales. AppNet provides interactive solutions for some of the world's leading brands, including American Express, Sony, Burton Snowboards, American Eagle Outfitters, and Energizer Batteries.
"We're thrilled to be ranked as one of the leaders among interactive agencies in such a competitive market space," said Ken Bajaj, CEO of AppNet. "This rating is a testament to the successful interactive marketing, branding and design campaigns we create as one component of an end-to-end e-business solution for our clients."
AppNet (Nasdaq: APNT) is the premier provider of end-to-end e-business solutions. AppNet doesn't over-emphasize any one e-business discipline, but understands that interactive marketing is just as important as back-end office integration. AppNet combines strategic consulting, interactive media services, back office systems integration, and e-commerce outsourcing into powerful e-business solutions for Fortune 1000 and "dot-com" companies. Customers include Baxter Healthcare, Ciena, Dial, Ford, Hyundai, K*B Toys, NEC, Norwest, and Unilever. Find more information about AppNet at appnet.com.
CONTACT: Burson-Marsteller
Shoshana Rosenthal, 202/530-4550
shoshana_rosenthal@bm.com |
