Please read: WTAA
stocks-investments.com
excerpt:
WTAA' Launches Renoir Sparkling Water:
PHOENIX--(BUSINESS WIRE)--July 12, 1999--Steve
Nickolas, Vice-President and Chief Marketing Officer, is
pleased to announce the signing of an exclusive bottled
water licensing agreement with Jean-Emmanuel Renoir,
president of Renoir Fine Art Inc., the great-grandson of the
renowned impressionist artist Pierre-Auguste Renoir, for the
use of the Renoir trademark and the images created by his
great-grandfather on a premium sparkling spring water
glass-bottled product.
Recent News Releases
Significant revenue opportunity
The North American water industry is dominated by a handful
of multi-national players that currently account for over 61%
of all bottled water sales 1997. The remaining 39% is filled by
a large number of highly fragmented small regional players,
that represent excellent acquisition targets under the "roll-up"
strategy, which the Company is currently pursuing and we
should be hearing an announcement soon.
The small bottle market is characterized predominantly by
spring water although, both Coke and Pepsi see a mass
marketing potential for manufactured water. These products
are sold through a variety of distribution channels, including
grocery store chains, convenience stores, restaurants,
vending machines and others. Consumers tend to choose
products based on convenience, image (brand identity) and
price. In the sparkling or carbonated spring water segment,
the most notable players are Perrier and San Pellegrino.
Traditionally used as a table water within the hotel and
restaurant industry, sparkling water sales have increased
dramatically in retail markets over the last ten years
particularly in the Southwest, as evidenced by the increase
shelf space provided to the product in major retail outlets. A
quality sparkling water line adds terrific prestige to the
Company's overall market acceptance and perception. An
opportunity exists to introduce a premium brand at a price
point at or slightly higher than other premium sparkling water
brands.
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