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Pastimes : Business Wire Falls for April Fools Prank, Sues FBNers

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To: Tom C who wrote (3322)7/28/1999 10:57:00 AM
From: Jeffrey S. Mitchell  Read Replies (1) of 3795
 
Re: Here's how a company with integrity deals with a suspect PR

At 11:05, Las Vegas Casino, Inc. issued this over PR Newswire:

Las Vegas Casino, Inc., an Internet-based online casino company that is Starnet's biggest licensee for its "turnkey" casino games, is suing Starnet Communications International, Inc. for $1 billion...
ragingbull.com

Needless to say, this caused quite a stir with the SNMM folks as no lawsuit had actually (yet?) been filed. PR Newswire could have just quibbled over what the definition of "is" is (i.e. perhaps they meant "is in the process of filing" rather than "has already filed"), but, because they had integrity and recognized the PR was potentially "misleading", they made an effort to call their client for clarification and, based on that information that indeed no lawsuit had actually been filed, pulled the PR and issued a retraction:

/KILL KILL KILL -- LAS VEGAS CASINO, INC./
Tuesday, July 27, 1999 05:12 PM Mail this article to a friend

Editors should disregard SPTU002, "Starnet Sued by Las Vegas Casino, Inc. for One Billion Dollars," moved earlier today. PR Newswire has been advised by Las Vegas Casino, Inc. that the lawsuit mentioned in the release has not been filed.

-0- 7/27/99 K SPTU002

/PRNewswire -- July 27/
(SNMM)

CO: Las Vegas Casino, Inc.; Starnet Communications International Inc.; Softec
Systems Caribbean, Inc.
ST: British Columbia
IN: CNO MLM

SOURCE Uni-Marts, Inc.

Quote for referenced ticker symbols: SNMM

© 1999, PR Newswire


quicken.excite.com

- Jeff
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