Knight/Trimark Group, Inc. Message Board

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Non-Tech : Knight/Trimark Group, Inc.

KCG 20.00

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Aug 17 5:00 PM EST

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To: dharampal luthra who wrote (2857)	7/28/1999 2:40:00 PM
From: Herschel Rubin	Read Replies (2) of 10027

Dharampal luthra, RE: Influence of message boards... Last night I had dinner with a friend who recently completed a 2 year stint as the "Investor Relations" person for a high tech company. As many of us have called the "IR" person at various companies we trade, I found it particularly interesting to discuss what type of calls she received from investors. By and large, she was emphatic in saying that the net (and the message boards for their stock in particular) wields considerable influence on market sentiment. When her IR call volume went up it was invariably because somebody had posted a new piece of information or a rumor on the stock's message board. When there were few calls, there was little message board activity. She also indicated that management "regularly reads the message boards" -- and this is a tech company with about 500 employees. That those "busy" execs choose to read market sentiment on these boards says a lot about message boards. In other cases when I personally have made a post on a message board and then later was talking to the CFO or IR person, I've asked "Did you see that post by that guy that said your stock was...(I'd quote a phrase from the post)? Their response was "Yes, we saw that post" and even the CFO quoted back some phrases that I had written. It was quite comical, but also very rewarding. Finally, I was contacted a few months ago by the WSJ (via a SI PM) because they were doing a story about a stock for which I had made numerous posts. The WSJ reporter wanted me to call him because he liked what I had posted and wanted to ask my opinion on a few things. So we had a lengthy chat. So, it is without a doubt that in a few years, the internet has empowered individual investors beyond anyone's wildest expectations. Today it's nice to see NITE is getting some legs to stand on.

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