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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: LANCE B who wrote (12977)7/29/1999 1:12:00 PM
From: LANCE B  Read Replies (1) of 108040
 
ACCR NEWS..
B: ACCESS POWER ADVANCES NET.CALLER AFFILIATE MARKETING PROG
B: ACCESS POWER ADVANCES NET.CALLER AFFILIATE MARKETING PROGRAM WITH
HELLODIRECT.COM

PONTE VEDRA BEACH, Fla., Jul 29, 1999 /PRNewswire via COMTEX/ --
Advancing its affiliate marketing program, Access Power, Inc., (OTC
Bulletin Board: ACCR) today announced that Hello Direct, Inc. (Nasdaq:
HELO), a leading developer and direct marketer of desktop telephony
products, will begin to market Net.Caller(TM) on its website.
Net.Caller provides unlimited flat-rate PC-to-phone Internet-based long
distance service. Callers can place a callto anywhere in the United
States, Canada and Puerto Rico from anywhere inthe world for $10 a
month.

By combining leading-edge Internet telephony technology with flat-rate
pricing, Access Power has introduced one of the most unique and
cost-effective long distance service plans in the industry," said Brian
McConnell, director of e-commerce for HelloDirect.com. "Our partnership
with Access Power will allow us to promote Net.Caller to customers
worldwide who rely on HelloDirect.com to provide superior business
telecommunications solutions," he added.

"Net.Caller and Hello Direct naturally complement each other because we
are targeting a similar consumer base," Bill Thayer, vice president of
sales for Access Power, said. "Consumers looking for desktop telephony
products go to Hello Direct and its HelloDirect.com web site because
they are a premier e-commerce marketer. These same consumers will be
interested in Net.Caller because it allows them to expand their desktop
usage and take advantage of substantial long-distance savings," Thayer
said.

Thayer said the affiliate marketing program is a unique e-commerce tool
because it allows web-based businesses to share in each other's
success. "We use the affiliate program to increase exposure of our
Net.Caller service and take advantage of the traffic received by a
website like HelloDirect.com. In return, Hello Direct receives a
percentage of ongoing collected revenues for referred customers."

McConnell noted that a consumer can learn more about the Net.Caller
product, register for service and download free software directly by
accessing Hello Direct's site at
hellodirect.net .

Access Power, Inc. is a pioneer service provider of Internet phone
service. The company offers Internet-based phone-to-phone service,
software that allows free PC-to-PC calling and low-rate PC-to-phone
calling from anywhere in the world to anywhere in the U.S., Canada and
Puerto Rico. (Access Power, Inc. ( www.accesspower.com ) 10033 Sawgrass
Drive West, Suite 100, Ponte Vedra Beach, FL 32082)

Hello Direct, Inc. is the leading developer and direct marketer of
telephone productivity tools including headsets, teleconferencing,
wireless and related desktop products. Through its distinctive
catalogs, web siteand outbound telemarketing programs, the company
offers a broad selection of commercial-grade brand name, proprietary
and private label products at competitive prices that provide solutions
to its customers' evolving communication needs. (Hello Direct, Inc. (
www.hellodirect.com ) 5893 Rue Ferrari San Jose, CA 95138)

Note: Statements in this press release, Which are not historical
factsare "forward-looking statements" within the meaning given to that
term inthe Private Securities Litigation Reform Act of 1995. The
Company intends that such forward-looking statements be subject to the
safe harbors created thereby. Since these statements involve risks and
uncertainties and are subject to change at any time, the Company's
actual results could differ materially from expected results.

SOURCE Access Power, Inc.
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com -0-
CONTACT: Kim DeVigil of Access Power, Inc., 904-273-2980, or
Info@accesspower.com

WEB PAGE: accesspower.com

GEOGRAPHY: Florida

INDUSTRY CODE: CPR
MLM
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