1998 MPEG Video Semiconductor Market Share Summary
Here is a quick summary of the worldwide revenue and unit shipments from
MPEG video semiconductors in calendar 1998. The total market reached $616
million and over 51 million unit shipments for the year. Table 5 below shows our
estimates for overall revenue, units, and percent of the MPEG video
semiconductor market claimed by each of the key players in the MPEG
semiconductor industry.
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1998: Units Revenue %Share Rev %Share Units
STM 12.16mm $203.00mm 32.94% 23.58%
Cube 18.01mm $199.67mm 32.40% 34.94%
ESS 10.04mm $72.69mm 11.79% 19.48%
LSI 3.60mm $50.63mm 8.21% 6.98%
Philips 1.35mm $19.00mm 3.08% 2.61%
Sigma 1.25mm $17.5mm 2.84% 2.43%
Windbond 3.02mm $15.26mm 2.48% 5.86%
Luxsonor 0.72mm $6.73mm 1.09% 1.39%
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ST Microelectronics took advantage of a strong demand for its MPEG-2
decoders in set top boxes to leapfrog C-Cube and finish first in sales revenues.
While C-Cube shipped almost 6 million more MPEG chips in 1998, its unit
strength was in MPEG-1 decoders and not the pricier MPEG-2 decoder chips.
Last year, ASPs for MPEG-2 decoders were roughly double the price of
MPEG-1 decoders. Overall, ST Microelectronics leveraged their top position in
MPEG-2 decoders for on-line network application to capture 33% of MPEG
revenues in 1998, while C-Cube finished with 32%.
Although a victim of falling MPEG-1 ASPs, for the second consecutive year ESS
Technology finished in third place in the overall MPEG semiconductor market.
ESS logged $59 million in revenue for an 11.8% share on 10 million unit
shipments. Their unit shipment share was 19.5% of the total market.
Coming in fourth is LSI Logic with $50 million in revenue for an 8.2% share.
They are second to ST in MPEG-2 decoders with 3.6 million units shipped for a
13.4% share of the market. They have a significant presence in both the
published media and on-line network categories for MPEG-2 decoders.
Other manufacturers, in descending order, are Philips, Sigma Designs, Winbond,
and LuxSonor. The other category is made up of smaller MPEG semiconductor
vendors. |
