Attention Business Editors:
  CD Plus.com Acquisition Approved by Signature Brands Shareholders
      TORONTO, July 29 /CNW/ - Signature Brands Limited (TSE: SBX, CDN: SBXB.wt) (``Signature Brands' or ``The Company') today announced that it has received shareholder approval for the acquisition of CD Plus.com Inc. (``CD Plus.com'), one of Canada's leading online music retailers and one of the country's largest music retail chains. The acquisition was approved at the Signature Brands annual and special meeting of shareholders held yesterday. At the same meeting, the shareholders agreed to a five for one share consolidation. The Toronto Stock Exchange (the ``TSE') has already granted conditional approval for the acquisition of CD Plus.com and related transactions.     ``When completed, this acquisition will represent an important milestone for CD Plus.com,' said Lee Sienna, CEO and President of CD Plus.com. ``Signature Brands' shareholders will have a stake in one of the fastest growing companies in the exciting sector of online music retailing. CD Plus.com's established presence in this field, combined with its expanding national retail store business, makes CD Plus.com a solid investment for shareholders.'     The next step is to close the transaction, which is expected to happen within a week. It will result in current shareholders of Signature Brands holding approximately 8.3 per cent of the equity of Signature Brands, assuming conversion of special shares by CD Plus.com shareholders.     When the transaction is closed, Signature Brands will begin proceedings to change its name to CD Plus.com Ltd. to reflect the acquisition and the shift in the Company's business focus. Signature Brands' symbol on the TSE will also be changed to accommodate the name change.
      About CD Plus.com Inc.
      CD Plus.com is one of the largest music retailing chains in Canada, operating a Canada-wide network of 150 pre-recorded music retail stores, largely in secondary markets across the country. CD Plus.com's stores operate under several trade names including CD Plus, AVE Entertainment, Big K, and Urban Sound Exchange.     The Company also operates Canada's leading music retailing Internet site, www.cdplus.com, which it acquired in December 1998 as part of the acquisition of the 10-store CD Plus retail chain. CD Plus.com's Internet site has been in operation for more than three years and offers customers national reach and support through the Company's national retail chain. CD Plus.com's management is committed to the growth and expansion of the Internet sales channel. The Company has entered into marketing arrangements with AOL Canada, canada.com, Bid.com, Sprint Canada, and Altavista.ca (as a part of the Double Click network) and is currently negotiating additional agreements with several other marketing and content partners.     CD Plus recently announced that it will be the first online retailer in Canada with the capability to offer fully encrypted and copyright-protected music for sale through the Internet, working with Microsoft Canada to utilize Microsoft Windows Media Technologies to sell single music tracks through its Internet site.
      About Signature Brands Limited
      Signature Brands Limited is a publicly traded company. Its shares trade on the Toronto Stock Exchange under the symbol SBX. In addition, there are warrants outstanding exchangeable into common shares at 50 cents that trade on the Canadian Dealing Network under the symbol SBXB.wt.
      The information herein has not been approved or disapproved by regulatory authorities
      -0-                         07/29/1999
  For further information: Lee Sienna, President and CEO, CD Plus.com, (905) 629-9255, ir@cdplus.com; Helen Ryder or Tina Romano, Benchmark Communications, (416) 423-6605, helenr@benchmarkpr.com; Jim Fisher, Signature Brands Ltd., (416) 946-5591 
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