EYPI: A candidate for the list IMO (date provided below):
Message 10688757
Endless Youth's next anti-aging product is Le Solution Derma System, an
innovative new skin care device designed to provide long-lasting skin
improvement. The product features a patent-pending, built-in dispenser that
releases the proprietary anti-wrinkle formulations directly to the skin
while the device is in operation. This unique skin care system is not
available anywhere else in the world.
An infomercial program has been produced as the initial marketing avenue
for Le Solution. The program roll-out is planned for the final quarter of
1999. As with the vitamin product, customers will make ongoing monthly
purchases of skin care formulations to be used with the Le Solution device.
Such continuity sales will be a strong new profit center for EYPI.
Following the infomercial broadcasts, EYPI plans wide distribution of Le
Solution in retail stores, domestically and internationally.
Concurrent with the infomercial for Le Solution Derma System, EYPI is
developing a proprietary Internet site focused solely on the issues and
products of "Anti-Aging" - both in the nutritional and skin care business
segments. To the best of our knowledge, no other company or organization
has solely centered on this significant business opportunity.
EYPI expects to generate revenues from advertising, sponsorships, and the
sale of proprietary ENDLESS YOUTH branded products. EYPI will also
participate in cross-marketing agreements with popular sites which will
generate traffic to the Endless Youth site, while also exclusively
directing customers to other sites.
The aggressive move into e-commerce is in response to the heavy visitor
traffic to the Endless Youth web site (currently under reconstruction)
during the EYPI vitamin infomercial broadcast earlier this year. Without
any advertising or marketing of the Company's Web address upwards of
150,000 unique visitors per month were visiting the site. Management
realized that the Endless Youth brand name was easily recalled by
consumers, who, upon viewing the broadcast programs, would later visit the
Internet site for more information. This demonstrated to EYPI that there
was a genuine and substantial interest in an e-commerce site featuring
branded, proprietary, anti-aging health and skin care products targeted at
the aging baby boomer generation. Additionally, such traffic showed the
potential strength of the Endless Youth brand name.
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