Here's another view from the NANOG list, concerning the cisco product features you referenced in your message:
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re: News.com has posted a Reuters story titled "Cisco under fire from "open access" groups
<http://www.news.com/News/Item/0,4,39939,00.html?st.ne.fd.tohhed.ni>
Here's one sample statement:
Referring to product literature passed out at a recent industry trade show by Cisco, one representative said, "This is the owner's manual that they're providing to the cable industry to monopolize the Internet," according to Jeff Chester, executive director of the Center for Media Education.
The claims are that QoS gives companies too much control. I think it's time someone with a clue help them right a story.
Perhaps this has gotten out of hand?
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I am still searching for my other post which you questioned, concerning the context-based tagging of messages by advertisers, to which, the facilities based NSP could assign QoS and other special handling on the fly.
In your reply, I sensed that you interpreted this as some form of ad insertion capability. Not quite. What I was suggesting, instead, was that last mile service providers could cut deals with advertisers directly, bypassing [or in addition to] the ISP middleman.
In such an arrangement, the Facilities Based LM provider could read the packets being sent to the end user, and if the advertiser's tag was detected, then additional bandwidth and other resources could be made available for premium viewing capability by the user.
Such an on-the-fly enhancement capability as this is actually feasible, in my opinion, technologically speaking, although it raises a many other issues, at the same time. I could even see this being used by advertisers as an enticement to click on their banners. If the customer did so, the advertiser would pay for extra bandwidth (speed) on behalf of the customer for some period of time, say an hour or a day, if the customer agreed to click on their banner. If not speed or QOS (since this, may seem far fetched at this time), then some other newtwork attribute, in the future.
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