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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Ellen who wrote (732)7/30/1999 10:17:00 AM
From: DanZ  Read Replies (2) of 5582
 
Here's some market data for cough and cold products.

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Given that Zicam is much more effective against the common cold than other products on the list, I believe that Zicam could move to the number 7 or 8 spot next year with sales over $80 million. Publication in a widely respected medical journal is probably needed for Zicam to get enough publicity to meet this goal but I am confident that it will happen soon.

My estimate is based on using Zicam to treat the common cold only because that's all that the other products on the list do. If the clinical study currently underway demonstrates that Zicam is an effective preventative, and this is subsequently published in a reputable medical journal, I would increase my sales goal to well over $100 million. No other product on the market today can make that claim and sales could approach the top dog, Tylenol, if Zicam is shown to be an effective prevention for the common cold.

Dan
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