Here's the company profile from www.thesubway.com. It's a bit dated but has some great information:
COMPANY PROFILE
Endless Youth Products develops, markets, and distributes anti-aging products under the "Endless Youth" brand name. Anti-aging products encompass an array of nutritional, cosmetic, and personal care/health products that are designed to help adults over the age of 35 look, feel, and act younger.
The Company's first product, a leading-edge nutritional vitamin product, was successfully launched in January 1999. Endless Youth introduced this product to the market in a nationally broadcast infomercial with the Vendor Services group of Guthy-Renker. This infomercial program is being broadcast on most major national cable networks, including CNBC, Lifetime, FX, Bravo, and Black Entertainment Network, as well as on local stations in approximately 100 of the major US television markets. Under the News section, please review our lates News Releases for ongoing product sales information and the latest corporate developments.
BRANDING THE ENDLESS YOUTH NAME
The Company's goal over the next two years is to establish Endless Youth as a nationally recognized brand name that is associated with the highest value anti-aging products on the market. The strategies which the Company will employ to reach its goal include direct response marketing, joint venture distribution partnerships, and establishment of a retail presence for its product lines, where there is tremendous demand for products marketed in infomercials.
National awareness of the Endless Youth brand name has been generated through the national "roll-out" of the Endless Youth Anti-Aging System that commenced in January 1999. The introduction of the Company's next product line, which will be in the skin care category, in Spring 1999 will create additional strong consumer awareness of the Endless Youth name.
MARKETING
The Company produced and test marketed its highly successful infomercial for the Endless Youth Anti-Aging System, a high potency vitamin and herbal product. Based on the success of these tests, Endless Youth entered into a long-term agreement with the Vendor Services group of Guthy-Renker Corp. Under the agreement, Guthy-Renker's Vendor Services will provide the third-party services, such as inventory control, media purchases, and fulfillment. Established in 1988, Guthy-Renker is today one of the world's largest television response-driven companies with annual sales in excess of $350 million. A vertically-integrated marketing organization, it sources and manufactures its products, produces infomercial programming, books all celebrity talent, places the media, handles all orders and fulfillment and distributes its programming both nationally and worldwide. Rupert Murdoch's News Corp. has a 37.5% interest in Guthy-Renker.
LE SOLUTION DERMA SYSTEM
Endless Youth's next anti-aging product is Le Solution Derma System ("Le Solution"), an innovative new skin care system that combines convenience and technology with a revolutionary patent pending feature: a built-in dispenser that releases unique formulations directly to the skin while the device is in operation. An infomercial program is presently being produced as the initial marketing avenue for Le Solution. The media test for the program shall begin in Spring 1999. It is anticipated that the "roll-out" of the program shall commence in the third quarter 1999. As with the vitamin product, customers will make ongoing monthly sales of skin care formulation to be used with the Le Solution device. Such continuity sales will be an important profit center.
INTERNET COMMERCE
Endless Youth, as "The Anti-Aging Company", is in the development stage of a proprietary Internet site singularly focused on the issues and products of "aging". No other organization has solely centered on this significant business opportunity. Commencing in January 1999, the national broadcasts of the Endless Youth Anti-Aging System vitamin infomercial has created significant awareness of the Endless Youth brand name. In January, the first month of broadcasts, the Web site for Endless Youth endlessyouth.com received over 110,000 visits from interested consumers who had viewed the vitamin program; consumer visits in February 1999 have surpassed the 125,000 level. As these broadcast programs create millions of new customer impressions, and new anti-aging products are introduced with similar success, a powerful brand name is being created that can be leveraged into additional marketing channels, including retail and on-line sales, as well as potential licensing arrangements.
Endless Youth shall develop alliances with search engines and affiliate groups. Revenues shall be generated from advertising and the sales of proprietary ENDLESS YOUTH branded products. The Company will participate in cross-marketing agreements with popular sites, which will generate traffic to the Endless Youth site and exclusively direct customers to other sites (for example, to amazon.com for books on the many issues of aging).
BOARD OF DIRECTORS
Neal Wallach, President and C.E.O., is responsible for developing the corporate direction and implementation of business strategies, including product development, financial planning, marketing tactics and promotional campaigns. With a Juris Doctor degree from the University of Virginia School of Law, Mr. Wallach has held positions with several major national law firms, is a member in good standing of the State Bar of California, and holds a B.A degree from Tufts University.
James Hembree, is retired from over 35 years at Dow Chemical, where he was President and CEO of Dow Chemical Canada; former director of Dow Chemical Canada; Dowell-Sclumberger Canada; and several other public companies.
Dr. Carl Wallach, is an internal medicine physician specializing in gastroenterology, with a private practice.
SHARE INFORMATION
Endless Youth Products, Inc., formed in July 1996, was established as a public corporation in February 1997. Of the approximately 2,900,000 outstanding shares, approximately 55 percent of the shares are non-restricted and held by the public. Neal Wallach, President and C.E.O., is the major shareholder with a controlling interest of approximately 60 percent.
Symbol: EYPI – OTC BB. The company has been approved for financial coverage in Standard & Poor's Corporation Records and plans a April 1999 filing with the S.E.C. to register as a reporting corporation under the Securities Exchange Act of 1934. |
