<<what distinguishes eeln from mortgage.com?>>
Peter: IMO, many things distinguish E-Loan from Mortgage.com...E-Loan is the first mover and has...
--unique technology.
--the best backers in the business (like Benchmark Capital, Sequoia Capital, Softbank, Yahoo! and E-Group).
--a VERY experienced management team (including a new Senior VP of Marketing who built the Saturn Brand).
--alliances with a lot of busy hubs on the internet (like Yahoo, DLJ Direct, E-Trade, etc...).
--the largest market share.
--a new partnership with the internet subsidiary of Banc One (eg.the Wingspan partnership).
--new overseas ventures in Asia, Austrailia, and Europe.
--E-Loan has pioneered an automated approach to mortgage origination through its integration and adoption of Fannie Mae's Desktop Underwriter (DU). E-Loan is the largest online originator approved for this system....DU allows E-Loan to increase the efficiency of multi-source lending by delivering credit reviews and decisions in a faster, more efficient manner. -- courtesy of DLJ Securities
--E-Loan has a very aggressive marketing and promotion effort underway to create a mega-brand. They have the funding, the talent, and the resources to execute, IMO.
Add all these things up and E-Loan has the most going for it....I have been buying shares since it was in the low 20s and like the current prices a lot...IMO, we may see new highs before the end of the year. Just my views.
Good Luck with your Investing.
Best Regards,
Scott
|
