Uncle Frank,
I just clipped the item below from the Chasm Group web site. I suspect that this may already have been posted here but in case some others missed it like I did I thought it worth posting. It is particularly interesting to me because my former employer is included as one of the "updated examples". Also interesting because Chasm Group has been providing consultancy to them since well before "Gorilla Game" was published (but while it was in progress) which is how I first met Geoffrey Moore and was introduced to the primate family and the Gorilla theory of investing.
Kind of interesting too, since "Gorilla Game" referenced a Gorilla candidate (IT/IS sector) that I parked dead money in for several years, and if I recall Chasm Group was providing consultancy to them when he published the book.
"NEW YORK CITY, July 7, 1999 - HarperBusiness today announced the release of an updated edition of the business bestseller Crossing the Chasm in paperback. Crossing the Chasm, originally published in 1991, provides high-tech organizations with a vocabulary to understand the market dynamics around them and to determine what strategies are appropriate for their unique marketing situations. The new edition includes updated business case studies that focus on how the high-tech community is now crossing the chasm intentionally rather than unintentionally. The updated examples include Clarify, Documentum, 3COM Palm Pilot, Gemplus, Lawson Software, Savi, Silicon Graphics, Intuit, ChannelPoint, Diffusion and VerticalNet." |
