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Technology Stocks : AUTOHOME, Inc

ATHM 23.76

+1.2%

Nov 28 9:30 AM EST

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To: E. Davies who wrote (13197)	8/1/1999 1:30:00 PM
From: Jing Qian	Read Replies (1) of 29970

E. Davies, You are right on. ATHM must somehow break away from its 'fancy toy for geeks' mode before she can look similar to AOL in its early days. I am not a marketing person so I am not sure at what price level it would make it happen. But 2 things ATHM can do to at least emulate AOL's early success: 1) Adjust the price to whatever level so @Home can appear not as a premium service but a mass market alternative to AOL. Most people don't have an idea what broad band really is, and won't venture out to pay double the money for the experience. They simply are mostly happy with the speed of AOL to access Yahoo. You can't blame them, they don't know what a broadband experience is until they can try it. But why do they bother to try by paying $20 more? 2) Build the cable modem inside the PC so ATHM can simply mail out a CD to users for self installation. I think ATHM is doing that right now.

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