WorldGate Communications, Inc. (WGAT) Message Board

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Technology Stocks : WorldGate Communications, Inc. (WGAT)

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To: Benny Baga who wrote (338)	8/2/1999 8:09:00 AM
From: Benny Baga	Read Replies (1) of 589

A nice mention of WGAT in MSNBC... msnbc.com This consumer-led “convergence” of the computer and television is why the month-old WorldGate Communications test in a Massilon, Ohio, cable system is being closely watched. WorldGate's interactive cable technology allows 1,000 consumers in the test to simultaneously jump from television commercials to Web sites. Recently General Motors Corp., Warner-Lambert Co., Kraft Foods Inc. and Sprint agreed to participate in a study measuring the advertising impact of this media-hopping behavior. When viewers see a Sprint commercial, for example, they'll be able to click, visit a Web page and request the long distance service while watching TV, says Gerard Kunkle, WorldGate senior vice president. Benny

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