MindSpring and OfficeMax Announce Multi-year Marketing Agreement
ATLANTA--(BUSINESS WIRE)--Aug. 2, 1999--
OfficeMax to Distribute MindSpring Internet Access
CDs in Retail Stores
Leading Internet Service Provider, MindSpring Enterprises Inc. (Nasdaq:MSPG), and
OfficeMax, Inc. (NYSE:OMX), a Cleveland based office product superstore operator, today
announced plans to distribute co-branded MindSpring/OfficeMax CD-ROMs in all OfficeMax
stores in the U.S. The CDs will be available in late summer and will contain the latest
edition of MindSpring's Internet access software.
"Partnering with OfficeMax is a natural fit for MindSpring as we continue to expand
our product offerings to meet the needs of the small office and home office market," said
Andy Held, MindSpring's manager of channel sales. "OfficeMax has more than 880 stores
nationwide so this a terrific opportunity for their customers to have easy access to
MindSpring."
"The addition of MindSpring Internet access to OfficeMax's service offerings allows us
to provide our small- and medium-sized business customers a one-stop location to acquire
the computer hardware and services needed to connect their organizations to Cyberspace,"
said Michael Feuer, chairman and chief executive officer of OfficeMax.
Under the terms of the agreement, MindSpring and OfficeMax will create co-branded CDs
that will allow home users to sign up for a variety of MindSpring Internet solutions for
home or office use. A special MindSpring access panel will place consumers just one
click away from the OfficeMax website, www.officemax.com. Users will also receive a
special 30-days free trial and waived start-up fee that is a $25 value.
About MindSpring
MindSpring Enterprises, Inc. (Nasdaq:MSPG) is a leading Internet service provider
focused on delivering outstanding service and support to its customers. By following its
Core Values and Beliefs, MindSpring is committed to doing an exceptional job of serving
its customers, its employees, its owners and its community. MindSpring's dial-up
subscribers may browse the World Wide Web, send electronic mail, participate in
informative online chats and access over 20,000 newsgroups. MindSpring offers local
Internet service in 775 locations throughout the United States. MindSpring is also a
leading provider of Web Hosting services and domain registrations.
About OfficeMax
Today, OfficeMax operates 885 full-size superstores in over 370 markets in 49 states,
Puerto Rico and the U.S. Virgin Islands. The Company also features the in-store modules,
CopyMax and FurnitureMax devoted exclusively to print-for-pay services and office
furniture. Through joint venture partnerships, OfficeMax currently operates a total of 20
international locations in Japan, Mexico, and Brazil. In addition, the Company has 18
delivery centers throughout the United States to serve its catalog and direct marketing
businesses, including OfficeMax.com on the Internet at officemax.com, enabling
individual consumers and businesses to buy a wide assortment of merchandise.
CONTACT: MindSpring Enterprises, Inc.
Tish Spearman, 404/815-0770 x22548
tspearman@mindspring.net
13:30 EDT AUGUST 2, 1999 |
