Asian E-Commerce App Market To Top US$1.3B By 2003...
By Hans Lombardo
Managing Editor, asia.internet.com
[July 1, 1999--TOKYO] The Internet electronic commerce applications market in Asia, excluding Japan, will reach US$1.3 billion by 2003, according to a market research report produced by International Data Corporation (IDC).
In 1998, the market brought in US$20.8 million in revenue, up 105 percent from US$10.17 million in 1997.
IDC estimates that the market will grow 95 percent in 1999 to US$40.45 million and 200 percent in 2000 to US$169.76 million.
In Asia, IDC stipulates that one of the most significant factors to success within the Asian Web-based e-commerce applications market will be the localization of technology including double-byte versions of products and understanding cultural issues that may impede online buying.
The IDC report indicated that web sites with applications that managed content well and improved interaction with users would be the most successful.
Large merchants in Asia, looking for e-commerce applications and willing to spend over US$100,000, will go to such vendors as OpenMarket, InterWorld and Netscape while application vendors with cheaper offerings will find customers in ISPs, system integrators, and commerce service providers.
IDC indicated that, while portals were important to Asia's Internet traffic flow, it would be wise for portal operators to direct users to their own e-commerce hubs.
The virtual marketplace model is projected to play a major role in business-to-business e-commerce with many vendors adopting aggressive plans to help large enterprises to setup online marketplaces.
IDC lists these vendors as key players in the overall market: Oracle, OpenMarket, InterShop, Sterling Commerce, Ariba, Netscape, BroadVision, and InterWorld.
The leading market for e-commerce applications in Asia is the Australia/News Zealand sub-region with Singapore, Malaysia, Taiwan and South Korea as the next hottest markets.
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