(COMTEX) B: Alloy Online Announces Marketing Agreement With Excite@Ho
B: Alloy Online Announces Marketing Agreement With Excite@Home
NEW YORK, Aug 3, 1999 (BUSINESS WIRE via COMTEX) -- Alloy Online, Inc.
(Nasdaq: ALOY) today announced a marketing alliance with Excite@Home,
in which Alloy will receive advertising and promotion on popular teen
areas on the Excite.com and Webcrawler.com sites, including Teen Chat,
Movies and Music areas within the Entertainment channels, as well as
placements on the Excite and Webcrawler shopping channels. Alloy will
provide Excite@Home with advertising and promotion on www.alloy.com, in
the Alloy catalog and in Alloy E-Zine, the company's twice-weekly
electronic magazine. In addition, Alloy Online will be a preferred teen
content provider for the clothes department of the Excite.com Shopping
channel. Financial terms of the agreement were not disclosed.
Commenting on the announcement, Matthew C. Diamond, chairman and chief
executive officer, said, "We are very enthusiastic about the
opportunities afforded by this agreement, which represents yet another
important step in our strategy to fuel Alloy's growth. Alloy will
leverage Excite@Home's global presence to reach new users, while at the
same time, Exite@Home will be able to offer its Generation Y users
exciting new content and shopping opportunities."
Kenny Wachtel, senior vice president for Excite@Home said, "It is
important for us to present compelling content, community and commerce
offerings to our growing base teen users. Alloy's loyal following and
position within the Generation Y demographic makes them a great fit to
help us further develop our presence in this key market."
Alloy Online is a leading web site and direct marketer providing
community, content and commerce to Generation Y, one of the fastest
growing segments of the population. Our web site, www.alloy.com, offers
a unique blend of services through which Generation Y boys and girls
can interact, share information, explore compelling and relevant
content and shop for apparel, accessories, footwear, music, cosmetics,
and magazine subscriptions. For further information regarding Alloy
Online, please visit our web site and click on "Investor Info" or call
our investor information line at 877-ALLOY-IR.
This announcement may contain forward-looking statements that involve
risks and uncertainties, including statements regarding Alloy's growth
and ability to develop strategic alliances and generate new revenue
streams. Actual results could differ materially from those projected in
the forward-looking statements. Factors that might cause or contribute
to such differences include, among others; Alloy may not be able to
negotiate successful strategic alliances on acceptable terms; such
alliances, if entered into, may fail to attract additional visitors to
Alloy's website or generate additional revenues; the Company expects
future losses; planned online and traditional marketing campaigns may
not attract sufficient additional visitors to Alloy's web site; the
Company lacks experienced management and personnel; the Company may
fail to establish an effective internal sales organization to attract
sponsorship and advertising revenues; and the Company may not be able
to adapt as Internet technologies and customer demands continue to
evolve.
Copyright (C) 1999 Business Wire. All rights reserved.
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CONTACT: Alloy Online
Sam Gradess, Chief Financial Officer
212/244-4307
or
Integrated Corporate Relations
Investor Relations:
Christine DiSanto/Tom Ryan
203/222-9013
or
Middleberg & Associates
Media:
Lauren Hackett
212/699-2521
WEB PAGE: businesswire.com
GEOGRAPHY: NEW YORK
INDUSTRY CODE: COMPUTERS/ELECTRONICS
COMED
TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET
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