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Non-Tech : CCE (Coca Cola Enterprises): May 1, 1997=3:1 Split impact
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To: Bob P. Lewis who wrote ()3/27/1997 6:09:00 PM
From: Greg Higgins   of 101
 
In theory, the shares will then be worth 20 2/3 each.

In practice, anything goes.

MSFT split last year 2 for 1. Prior to the spilt, they couldn't get over 160. After the split, they ended up trading as high as 105, now around 94.

Will CCE do this, probably not, but once they're 21 it's easier to get to 22 or 23. Its also less scary going from 21 to 18 than it is from 66 to 57. It's all psychoillogical.
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