ExciteAtHome President denies Yahoo merger report
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ExciteAtHome President denies Yahoo merger report (updates stock price in para 2, adds yahoo comment para 5, adds background, analyst comment paras 10-15, pvs San Francisco) NEW YORK, Aug 3 (Reuters) - ExciteAtHome Corp. ATHM.O President George Bell on Tuesday flatly denied a report that his Internet services company was in talks to merge with Yahoo! Inc. YHOO.O, another top player in the field. Bell's comments, made at BancBoston Robertson Stephens's annual Investing in Innovations conference in San Francisco, deflated ExciteAtHome's shares, which traded down 75 cents at $42.19 early this afternoon after rising more than $6 earlier. Asked to respond to a BusinessWeek Online report that the two companies have held talks on a deal that would value Excite AtHome at something more than its current market value around $17 billion, Bell said there was "No truth to the story." Asked by a reporter ahead of a speech at the conference if his comments amounted to a denial of the merger talks report, Bell told Reuters, "That's a denial." Following the denial, a Yahoo spokeswoman said it was the company's policy to not comment on rumors or speculation. Yahoo, which was down as much as $7 following reports of the talks, recovered somewhat to $129 after the denial, down $3.31 on the day, before slumping again near midday to $125. During his talk, Bell elaborated on his comments by saying that, "We have been in talks with AOL, Yahoo, and lots of folks about our start page." He added: "But there is no truth to the rumors of acquisition discussions reported in Business Week." Bell said the company is looking at ways to "monetize" the company's "start page," the introductory Web page that subscribers to its high-speed Internet cable modem service use to orient themselves to features of the AtHome service. He was referring to how other companies might be willing pay to create links from the AtHome start page to their own services. The BusinessWeek Online item, which cited unnamed sources, said the two companies have held preliminary talks over the past six weeks about a possible deal that would extend Yahoo's market leadership and enable it to offer new services. ExciteAtHome itself was only recently formed through the merger of Excite and AtHome Corp., which provides high-speed Internet access. AtHome paid $6.7 billion for Excite in a stock deal that was one of the highest priced Internet mergers to date. Web Media giant Yahoo, whose so-called "portal" site maintains a comfortable lead over the Excite "portal," could benefit from the AtHome broadband strategy, which would help it deliver more services with over the Internet. Before the denial, Wall street analyst James Preissler of PaineWebber said the pairing would benefit Yahoo, particularly if it resists the urge to spin off AtHome. "Keeping the entire ExciteAtHome property could be a positive for Yahoo," he wrote in a brief. "In essence, Yahoo could create a broadband online service, a smaller, broadband version of AOL (America Online Inc. AOL.N)." But Merrill Lynch analyst Henry Blodget speculated that Yahoo might buy ExciteAtHome and sell AtHome to AT&T Corp. T.N. Then, through an alliance with Yahoo, "they could potentially create a narrowband/broadband online service that might effectively compete against America Online," he wrote. REUTERS Rtr 14:36 08-03-99
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