Online shop launch by Nilgiri's by January
nilgiri.com
Source : FE
Aug 4, 1999, 8:03:29 AM
Nilgiri's, the ninety year old retailer is set to open 13 outlets in the south by December next year, six in Chennai, four at Bangalore and one at Hosur. The Rs 100 crore chain is also set to go the e-commerce way with its online shopping site due for test marketing at Bangalore next January.
The retail chain is also entering Kerala with two outlets. All the outlets are to be established through the franchise route. Nilgiri's currently has 17 outlets across Bangalore, Chennai, Mysore, Pondicherry, Salem, Erode and Coimbatore, twelve of which were opened during the last three years.
S Alva, general manager. Nilgiri Diary Farm Ltd, said, "We expect the company's turnover to touch Rs 200 crore, once the new outlets are in place. Our strength lies in the 1,200 in house bakery and diary products, which constitute 50 per cent of total sales. People come to buy Nilgiri's products and incidentally end up buying other products. We want to maintain that tradition." |
