Qualcomm Incorporated (QCOM) Message Board

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Technology Stocks : Qualcomm Incorporated (QCOM)

QCOM 163.32

+2.3%

Nov 21 9:30 AM EST

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To: John Hayman who wrote (37632)	8/4/1999 1:02:00 PM
From: DanQUAL	Read Replies (1) of 152472

The new brand strategy and ad campaign, scheduled for public launch on September 20th, portrays QUALCOMM as an inventive company where innovative solutions are created by bright and imaginative people. Surrounded by the new print magazine advertisements, Paul Jacobs spoke on the importance of branding and brand recognition for QUALCOMM. He said, "Having a brand is very important. It's important that people outside QUALCOMM understand what we do. This campaign gives QUALCOMM a personality beyond the quality of our products. It is the personality of the company that customers can identify with The campaign can best be summarized by the catch phrase, "Go brain go." Paul Jacobs noted that our current and potential customers around the world need to know that QUALCOMM is about invention and innovation, that we make quality products and create leading wireless technologies because we have an inventive corporate culture. Jacobs said, "It's about being creative and letting your brains go. Go brain go." Consumer Products employees also got a sneak peak at the four new television commercials as they enjoyed pieces of light-bulb shaped cakes and "Think" candy bars.

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