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Technology Stocks : eidos--maker of Tomb Raider

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To: hl who wrote (1716)8/5/1999 2:55:00 PM
From: AJ Berger   of 1773
 
Lara Croft Entices Wall Street
Thursday, August 5, 1999 - 12:50 CDT
Not content with swooning gamers, Lara Croft has now caught the eye of Wall Street. Merrill Lynch
said today it has started coverage of Eidos with an intermediate-term “buy” rating. In a research
note, Merrill analysts said Eidos is well on the way to being re-rated in line with its international
competitors such as Electronic Arts and Infogrames.

They said Eidos has traded on around half the rating of Electronic Arts on the basis of a multiple of
enterprise value against underlying earnings, which it said seemed unjustified. The note also said
Eidos has largely created its own content and does not rely on expensive licenses, such as other
established publishers: “Because of the rising costs of securing important sports licenses and the
cost of developing the games themselves, only well financed and larger companies will survive. [Ed.
note: Eidos did recently announce a deal to publish titles based on the 2000 Olympic Games.]

Eidos has operated in a business arena set to grow annually by 15 percent through 2003 due to the
launch of new consoles from Sony and Nintendo, and is fast shedding its label of being a one-game
company, the note also read.
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