News out. (Wish they would learn to put their symbol in their news releases.)
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(BSNS WIRE)
ActFit.com Launches First Fitness CD-ROM Adapted to Internet; Reaches 4 Million
Network Page Views
Business Editors/Health Writers
TORONTO--(BUSINESS WIRE)--Aug. 6, 1999--ActFit.com has launched
activetrainer.com, the first interactive fitness CD-ROM ever adapted
to the Internet.
Derived from the highly-popular Active Trainer multimedia CD-ROM,
activetrainer.com delivers a completely personalized,
professional-quality fitness program people can use directly from the
Web site.
The program starts with a complete fitness test, and allows users
to set their fitness goals according to their lifestyle and level of
commitment. Then it designs a fitness regimen which sets out exercise,
workout and diet recommendations to achieve the results users want.
Participants proceed through a program of stretching exercises,
cardiovascular workouts and weight training, guided by professional
personal trainers familiar with their personal profile.
Workouts are accompanied by physiological information and fitness
tips, and there is even a virtual cafeteria complete with recipes.
All of this is delivered using 3D graphics, streaming audio and
video, and an easy point-and-click navigation system.
"With Active Trainer CD-ROM we turned everyone's personal
computer into a personal trainer," said ActFit.com Chief Executive
Officer Richard Hue. "Now, we're delivering the same CD-ROM quality
and interactive experience over the Internet. I think this represents
a real leap into the future, both technologically and for the fitness
industry. Based on the success of our CD-ROM product in retail stores,
we anticipate that it will attract up to 100,000 registered users,
making it a very strong revenue generator in the health and fitness
marketplace."
Cost of the program is $US44.95, which enables unlimited use and
includes storage of users' data onsite. Until Sept. 30, 1999, Active
Trainer Online is available at an introductory price of $US39.95.
In other news, page views of the ActFit.com health, fitness and
sports network are running at 4 million per month, ActFit.com Chief
Technical Officer Aldo Baiocchi announced today. Baiocchi said that
the network has just signed on its 270th site, making it the largest
and fastest-growing network of its kind on the Web.
Site categories include baseball, football, wrestling, tennis,
soccer, basketball, skateboarding, martial arts and many more. Of
particular interest is www.kournikova.org, the international fan club
of tennis sensation Anna Kournikova, which features text in Italian,
German, English and French.
ActFit.com is the Internet's only fully interactive health and
fitness website. Log on to actfit.com for all your
interactive health and fitness needs!
Forward-looking statements and comments in this press release are
made pursuant to the safe-harbor provisions of Section 21E of the
Securities and Exchange Act of 1934. Such statements relating to,
among other things, the propects for the company to increase the level
of sales, complete future web sites or complete future acquisitions
are neccessarily subject to risks and uncertainties, some of which are
significant in scope and nature, including, but not limited to, the
risks related to the demand for the company's products and/or
services, competition, and availibility of capital. The information
herein has not been approved or disapproved by regulatory authorities.
--30--ts/sd* gt/sd es/ny
CONTACT: (In the U.S.)
The Pinnacle Group
Mark Cohen
516/773-2477
or
(In Canada)
Carl Christie or Vince Balatbat
416/977-2001 or 888/639-0628
KEYWORD: NEW YORK ONTARIO
INDUSTRY KEYWORD: INTERACTIVE/MULTIMEDIA/INTERNET SPORTS RETAIL
PRODUCT
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with Hyperlinks to your home page.
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