Bob, did you ever find out what is the cost of a mailing to the various organizations?
Another small data point to ponder, If I remember it was mentioned that so far there are responses from 10,000 schools, but in the discussion of an RBG poster with RG the number 100,000 was mentioned, is that a simple typo?
You may also want to find out out of the 10,000 responses what is the expected closing rate, that might enable building a model of sales (and taking the phone calls and mailing costs, the expenses as well).
I was taken aback by the number of 5000 schools already contacted by phone, this is quite an achievement, after all this program is barely a month old, and with only 10 operators, that would require them to have each one contacting 25 schools per day, that is about three per hour, doable, if they do nothing else and require a single phone call per school. Any idea on the closing rate on these calls?
TIA
Zeev |
