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Strategies & Market Trends : India Coffee House

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To: Satish C. Shah who wrote (5404)8/6/1999 9:52:00 PM
From: Mohan Marette  Read Replies (3) of 12475
 
From Ekamber to e-Kamber

Hi Satish:
How the 'Thug' coming? I am sure you must have finished it now,eh? I am still at it,a few pages at a time,up to 230 pages or something.What is with all the weird spelling any way,you think the guy is making all this up after listening a prisoners for some materials,hard to say.It is quite unbelievable if it is true.

Here something funny about the 'e-Things' that is invading the wired world.
==================================

BYTE BANTER -- The e-commerce e-pidemic

D. Murali

THAT was a familiar face outside my cabin door and I rose to meet him. ''Hi, Ekambar!'' I greeted. ''I've changed my name to E-kambar,'' he said, ''very soon after the e-commerce conference we both attended last week.''

''Uh,'' I said looking at his new visiting card. ''You're keeping pace with the times.''

''Very necessary in this business,'' he agreed. ''Otherwise, I couldn't be talking about e-finance, e-mail, e-tailing or e-cash.''

''Well, how did your people react at home?'' I asked in curiosity. ''Oh, they could appreciate it has an impact on my e-arnings,'' E-k said. ''So, there was no resistance e-ven when I suggested that we shift our residence from C-block to E-block in our colony.''

''You must be calling your staff e-mployees?'' I asked half-guessing. ''How true!'' he said apparently astonished. ''I e-ncourage to become wired, and they've been responding very well. My boys could modify the OS and now my PC warns me when there are no records, saying 'file e-mpty.' Sometimes, I tell them e-nough, but they seem to be e-njoying their work.''

''I e-nvy your e-nthusiasm,'' I said, already smarting from a sprain in the neck trying the e-things the way my friend did. ''Looks like this could become an e-pidemic.''

''But there are some who always cast an e-vil e-ye,'' he said worried. ''They don't see how e-verybody can e-volve the e-way.''

''Okay,'' I said, losing e-nergy on what seemed to go on e-ternally, ''what'll you have?''

''E-at?'' he asked. ''No, please. I had too many e-ggs for breakfast. Give me something to drink.''

I called the pantry to fetch a coffee and soon it arrived. ''What's this?'' queried E-k pointing to a floating object on the beverage.

''Oh,'' I said casually. ''This is what we call coffee with an Ee.''

''Eeeeek!''

(Want to banter? E-mail to dmurali@thehindu.co.in)
hindubusinessline.com
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