Let your mind come out and play. Sounds like fun! Once again, Q! is off and running in the right direction. CDMA is about liberating people from their normal bounds. Watch young people with cellphones. Old geezers don't 'get it'. Tero is aware of it. He sees it up close in Helsinki.
The WWWeb frees them too. Enables them to function everywhere. Go Brain Go!
The ads were good. Qualcomm is leading the way out of the 20th century full of pencil, paper and rote learning. The pdQ will be just the start. The Thinphone too.
It seems the advertising is not about "We in Q! are really smart so you should buy our stuff". So, to answer question 3, "Go Brain Go" isn't presumptuous, or childish. Looks as though they hit the nail on the head.
Ericsson will succeed where Q! failed on infrastructure for a range of reasons. Economies of scale. Marketing presence. Incumbent supplier. Engineering operations for installations all ready to go - bolting on TDMA or CDMA is much the same. Sweden didn't bomb China's embassy. Ericy is Swedish. Ericy has been making stuff like that [boxes of gizzards] for decades if not centuries.
Q! had to ensure all components of CDMA would be available. So even though they might not succeed in the long run, it was important to ensure handsets, base stations, ASICs, software, network testing were all going to be available. It was possible they would succeed in infrastructure too, but Lucent, Motorola and Nortel made it all too hard to compete.
On handsets, I heard they just added 7 new loading docks at the phone factory, and are gearing up big time. The pdQ is ready to roll. The Thinphone is hotter than Hedy. Yes, they have sufficient volume, being the biggest CDMA handset supplier with CDMA growth rates going crazy. There doesn't seem much problem in handsets.
I don't understand the idea of some that ditching the handset division would be a good move. 3G is coming and Q! designs the ASICs so is in the best position to know how to design the device which will hold the ASIC.
Incidentally, Motorola is about to make some major blunders in years to come. They have adopted a philosophy of many devices for 3G instead of converged devices. Well, they are right in the sense that there will be demand for many different devices, but the big point is that ASICs will be able to do the work of many functions. People won't want to cart around a briefcase full of devices, each with their own battery, screen, keyboard [or voice control], aerial and stuff.
Check out your Brain. Notice how it is one big multifunctional integrated lump? Sure, with the bloatware we now have, brains are becoming increasingly specialized because one brain can't do it all. Our brains do listening, talking, reading, thinking, drooling, eating and stuff, all in one big department store.
So, expect son of pdQ to be more like Anita [TM] and expect Motorola to try to figure out how to get all this inside when they see the demand:
Vegemite dispenser, methanol fuel cell [notice how methanol is a liquid and can just slop around inside the phone, filling any spare space, a couple of cameras [for 3D WWeb images], voice management, WWWeb browsers, radio tuner, calculator, alarm clock, Globalstar, GPS, screw driver, pocket knife, pen, toothpick, mirror, dictaphone, Earcell [TM] in-your-ear stereophonic hearing aid type handsfree. Latest addition, one of these <3D MEMORY SYSTEM. A wallet size card can hold the equivalent of 9,000,000 books. Compatible and scalable with cost of $50, available in two years. '--as big as the creation of the microchip.'>
Q! better hang on to the handset division. It'll be big.
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