Qualcomm set to launch in Australia
SYDNEY, Aug 9 (Reuters) - U.S. digital wireless phone maker Qualcomm Inc will begin
promoting itself in Australia in coming weeks as it prepares to sell mobile telephone handsets
into the new CDMA market.
Qualcomm had signed a non-exclusive agreement to provide Australia's leading telco Telstra
Corp with CDMA-compatible handsets, senior vice-president sales and marketing David McDowell said on Monday.
Telstra plans to introduce CDMA (Code Division Multiple Access) to replace its existing analogue network, which is due to be
phased out at the end of 2000.
Telstra senior product manager Greg Young said Qualcomm handsets would be among its product range, with the CDMA
service due to be launched ''in the next month or so.''
CDMA is a competitor to existing GSM (Global System for Mobiles) mobile technology, but offers more capacity for data
services and a better quality voice service.
Qualcomm, which developed much of the CDMA technology, is the biggest single seller of handsets in the United States, facing
its main competition from manufacturers in South Korea, where the system is in widespread use.
Telstra plans to migrate up to 900,000 analogue users to CDMA, while smaller telcos Hutchison Telecommunications
(Australia) Ltd and AAPT Ltd also plan to build CDMA networks.
McDowell told a briefing Qualcomm was in talks with Hutchison, but has not yet had talks with AAPT.
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