BSNS WIRE) SDMI Identifies Audio Watermark Technology for Next Generation SDMI Identifies Audio Watermark Technology for Next Generation Portable Devices for Digital Music
Business/Technology/Entertainment Editors
NEW YORK--(BUSINESS WIRE)--Aug. 9, 1999--The Secure Digital Music Initiative (SDMI) today announced that it has selected an audio watermarking technology for use in the initial screening function to be included in the next generation of portable devices for digital music. SDMI selected the watermarking technology developed by ARIS Technologies, Inc., subject to final approval of a definitive licensing agreement at the next SDMI plenary. SDMI evaluated a number of competing proposals for this watermarking technology. The ARIS technology was chosen after extensive testing for robustness and listening quality. The testing process included "golden ears," internationally recognized experts who listened to a diverse selection of music samples to ensure that the watermark was inaudible. "The testing process proved to be time well spent," said Jack Lacy, Chair of SDMI's Portable Device Working Group. "SDMI participants were able to evaluate the various proposals based on comprehensive, objective data. We are grateful for the professional work done by the 4C Entity LLC (a limited liability company formed by IBM, Intel, Matsushita and Toshiba) in conducting these tests." The Phase I screen will be used to look for a watermark in the music. This watermark will not be incorporated in music until the new Phase II technology is available in the future. Until that time, all music compatible with a particular device will be playable, whether the music is in a protected or unprotected format. When Phase II technology is ready, detection of the watermark will let consumers know that their software can be upgraded to play new music releases. If the consumer chooses not to upgrade, the device will continue to play all of the music it could play before, including music from existing CDs. The ARIS watermarking technology will be used to indicate when the software used by Phase I portable devices should be upgraded to incorporate new Phase II technology that will accept new music releases as well as filter out pirated copies of music. "Several manufacturers have already announced that they intend to manufacture SDMI-compliant devices," said Leonardo Chiariglione, Executive Director of SDMI. "The selection of a screening technology is the final step needed for manufacturers to complete their products. This decision keeps SDMI on track with its ambitious schedule."
ABOUT ARIS
ARIS Technologies, Inc., a founding member of SDMI, is a privately held company, headquartered in Cambridge, Massachusetts. In June, ARIS announced its intention to merge with Solana Technology Development Corporation. ARIS's award-winning, patented and patent-pending audio watermarking technology enables new and expanded applications in almost every field involving sound including sound recordings, motion pictures, radio and television broadcasts, the Internet, consumer electronic devices, analog and digital cassettes, CDs, DVDs, telephones, toys, interactive set top boxes and hand held devices. For further information about ARIS, contact Cynthia Upson at (804) 935-7584.
ABOUT SDMI
The Secure Digital Music Initiative brings together more than 120 companies and organizations from the worldwide recording industry and technology companies to develop an open, interoperable architecture and specification for playing, storing and distributing digital music. The specification will answer consumer demand for convenient accessibility to quality digital music, enable copyright protection for artists' work, and therefore enable technology and music companies to build successful businesses. On June 25, SDMI adopted its initial standard for portable devices. This standard allows for the development of portable devices that will play both unprotected and protected music formats. In addition to playing all of the music available today, including existing CDs and MP3 music files, these new devices can also be upgraded when new SDMI technology is available, so that the devices can play new music released with that SDMI technology. Additional information about SDMI can be found at www.sdmi.org.
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