new site up
ROCHESTER, N.Y., Aug 9, 1999 (BUSINESS WIRE via COMTEX) -- LA Group, Inc. (NASDAQ: ONTV) today announced that the
Company has launched it's newest world class e-commerce web site www.SeenOnTV.com.
The web site is the result of hundreds of hours of research generated from a previous version of the "As Seen On TV" product
website and the www.Ronco.com e-commerce web site. The new site gives customers a fully functional navigational platform, which
allows for systematic progression to the point of purchase. The customer, at the click of the mouse, can go exactly where they want
to without ever hitting the back button. The web site features the largest selection of "As Seen On TV" products on the Internet
including a streaming video for selected items, query searches, and an advanced custom shopping cart tied to a data base, which
will link customers to customer service queries.
The Company is currently negotiating with a number of strategic alliance partners to build similar e-commerce web sites to include
linking the already popular SeenOnTV.com products to online auctions.
Mr. Fasano stated, "Our new world class e-commerce web site www.SeenOnTV.com is far beyond our nearest competitor. This web
site demonstrates our ability to focus the customer's purchasing power to the point of sale. The result of our efforts has caused other
emerging e-commerce web site developers to seek strategic alliances with us and to utilize our development services. We are
confident that our expertise in the direct response industry has proven to be a compelling force in the success of our e-commerce
business".
LA Group has continued to generate record-breaking percentages. The e-commerce web sites www.SeenOnTV.com,
www.Ronco.com and www.SeenOnTVSuperStore.com, a newly added domain, have consistently generated orders two to three
times greater than the industry standard.
Forward-looking statements in this press release are made pursuant to the "Safe Harbor" provisions of the Private Securities
Litigation Reform Act of 1995. Investors are cautioned that such forward looking statements involve risks and uncertainties, including,
without limitation, the continued popularity of the Company's websites and product orders stemming therefrom, increased levels of
competition, technological change, dependence upon third party suppliers, and other risks.
Visit our web site at WWW.ASEENONTV.COM and WWW.LAGROUPINC.COM or E-mail: invest@aseenontv.com |
