Senetek Reports on Strategic Milestones Achieved in Repositioning Strategy
NAPA, Calif., Aug. 9 /PRNewswire/ -- Senetek PLC (Nasdaq: SNTKY) today announced that the Company has achieved several strategic milestones in its restructuring/repositioning efforts. Consolidation -- Senetek's operations will be fully operational in Napa, California by the beginning of the fourth quarter. Offices in London and St. Louis are being closed. The activities previously conducted at the St. Louis facility and substantially all of the activities previously conducted in England will be moved to the Company's Napa, California-based headquarters. Operations -- The Company has downsized its employee base from 52 to less than 20 full-time employees. The monthly cash burn rate has been reduced from in excess of $1 million to less than $500,000. Cash reserves and accounts receivables have increased to approximately $4 million and operating losses have decreased dramatically from an average of $3.4 million per quarter in 1998, to less than $1.6 million in the first quarter of 1999. The second quarter 10Q will be published on August 16th and will continue to show a decreasing trend in operating losses. Management -- The Company's recent appointment of Dr. George Van Lear as President and Chief Operating Officer coupled with the expertise provided by Latham & Watkins, an internationally renowned law firm, YRCR Limited, a consulting firm responsible for over 500 product regulatory and licensing approvals, Lachman Inc., U.S. regulatory consultants and BDO Stoy Howard as auditors, are currently enabling Senetek to fully exploit its strategic growth intiatives. Skin Care Sector -- The Mill Creek product line has been licensed to Oregon-based USITC, who will assume full control of Mill Creek's manufacturing, quality control, marketing and distribution. Senetek received an up-front licensing fee, the purchase of existing inventory and secured quarterly royalty payments. Additionally, USITC has an option to purchase the product line for the greater of a one-time adjusted gross sales, or $2.8 million. The Allercreme product line has been licensed to Quinlan Incorporated d/b/a Omega Distributing. Terms of the transaction are similar to Mill Creek however Senetek will retain control of manufacturing. Senetek's anti-aging compound, Kinetin, was recently licensed to ICN Pharmaceuticals (NYSE: ICN). ICN has commenced marketing the product under the trade name Kinerase(R) and the product is gaining momentum through DTC (direct-to-consumer) campaigns and increased recognition by the physician community as evidenced by the endorsement of an acclaimed dermatologist on ABC's nationally syndicated show, "The View" and recent advertisements in publications, specifically, Parade Magazine. Expected to generate 6,000 responses, the advertisement generated in excess of 22,000 responses. Additionally, favorable Kinetin clinical data was featured in Skin & Allergy News and ICN is preparing for aggressive product launches in Canada and South America. Osmotics Corporations is experiencing success in its sales of Kinetin Cellular Renewal System in the U.S. and the U.K. Osmotics is planning additional product launches in well-researched demographic areas as well as product line extensions. Senetek is in advanced negotiations with potential strategic partners in other distribution channels and other geographic markets, including the Asia-Pacific markets, to further enhance sales of Kinetin. Drug Delivery/Adrenaject(TM)(Reliaject(TM)) -- Senetek's Reliaject(TM), the Company's proprietary drug delivery device, has been modified to meet FDA requirements for the administration of epinephrine. Management anticipates that stability data on Adrenaject(TM) (epinephrine packaged in Reliaject(TM)) will be completed during the fourth quarter of 1999, with commercial launch in late 2000, subject to receipt of FDA approval. Novacol Pharmaceutical of Canada, Senetek's contract filler for Adrenaject(TM) has made significant investments in its facility ensuring compliance with FDA good manufacturing practices. Senetek has licensed Adrenaject(TM) to ICN for marketing worldwide. Under the license and supply agreement, Senetek will receive a licensing fee of $3 million upon FDA approval and product launch and will receive additional payments upon the sale of the product to ICN. ICN is handling the Canadian regulatory application. Senetek is currently in negotiations with ICN and other major publicly-traded pharmaceutical companies for the utilization of Reliaject(TM) for additional indications. Biopharmaceutical Division/Invicorp(TM) -- Senetek's treatment for Erectile Dysfunction, eliminating many of the side effects and contraindications associated with existing therapies, was recommended by New Zealand's Medicines Assessment Advisory Committee for approval for the treatment of ED. The Company also received conditional approval from the Medicines Control Agency of the U.K for one dosage form. which provides the Company the opportunity to out-license the product. The Danish Medicines Authority has approved Invicorp(TM) for the treatment of ED and has officially been appointed as Senetek's agent for the Mutual Recognition Process for attaining regulatory approval of the product in other participating European countries, including France, Germany, Italy and Spain. Evaluation of potential partners as well as a review of alternative delivery methods including needleless injection are under investigation. A peer review of Invicorp(TM) appeared in the March British Journal of Urology, International, entitled "Treating Men with Predominantly Non-Psychogenic Erecitle Dysfunction with Intracavernosal Vaso-Active Intestinal Polypeptide and Phentolamine Mesylate - Invicorp(TM) - a Novel Auto-Injector System, a Multi-Center Double Blind Placebo Study." The study concluded that Invicorp(TM) was a safe and effective means of treating male erectile dysfunction of primarily non-psychogenic etiology. "Senetek has made great strides in the past months as evidenced by the commercialization of Kinetin in the Ethical and Prestige markets, the appointment of The Danish Medicines Authority as agent for the European Mutual Recognition Process, the upgrading of key personnel and advisors, along with the implementation of cost saving programs. It is our goal to continue to build upon these positive steps forward and create shareholder value," stated, Frank Massino, Chairman and CEO. Senetek PLC is a science-driven biotechnology company providing solutions to aging-related heathcare problems, in the form of biopharmaceuticals, drug delivery systems and skincare. THE SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. This press release contains forward-looking statements that involve risks and uncertainties including the risks detailed from time to time in the Company's Securities and Exchange Commission filings.
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