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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.55

+0.2%

Dec 5 9:30 AM EST

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To: Victor Lazlo who wrote (72817)	8/9/1999 7:36:00 PM
From: Wizard	Read Replies (2) of 164684

>>My point is that ad rates on the net are still in transition, and it's not all going in one direction. Its going in one direction for Doubleclick and AOL, up. Not every contract obviously but its definitely going one direction. Ad spending is in its early life and it will evolve. Innovative companies like Doubleclick will continue to get better at it (targeting) and clicks will continue to grow rapidly. Pricing on clicks is very complicated but the wind is most certainly at Doubleclicks back.

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