E Loan Inc -EELN Message Board

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Technology Stocks : E Loan Inc -EELN

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To: KENNETH DOAN who wrote (566)	8/9/1999 7:55:00 PM
From: stockman_scott	Read Replies (3) of 817

<<Right now, I don't think the company is very creative in their planning of growth. Give me the money that they have, I can do a lot more than being a broker. IMO.>> Kenneth: You are entitled to your opinion....and so is Hambrecht and Quist...They may have a little more access to info. about E-Loan's future than you do. I will agree that no one is unbiased when they make comments about a stock. Take a look at H & Q's most recent comments about E-Loan's efforts to grow and diversify... "*We expect E-Loan to aggressively parlay its significant first mover advantage in the online mortgage space into a broader strategy of managing the right side of the consumer's balance sheet, both domestically and abroad. As a result of a continuing focus on driving the purchase business, as well as efforts to expand globally and expand product breadth, we believe the source of revenue could become increasingly diversified." IMO, this company offers a great marketing platform in the online finance arena. E-Loan is a name that makes sense and it is on its way to becoming a global megabrand. Think about Rock Financial. Does that brand name mean anything to the average consumer? I don't think so. It is true that higher interest rates have temporarily hit all the financial services stocks. Yet, the bad news is already reflected in E-Loan's current price. What if Allen Greenspan & Co. don't raise interest rates as much as "the experts" expect in the next few months? What if E-Loan announces some bold new partnerhips to distribute their offerings to new online customers? What if E-Loan continues to perform better than the analysts expect in a very difficult operating environment? I feel that the upside is significant and IMO we are very close to the bottom of the downside. Good luck with your investing. Best Regards, Scott

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