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To: Eric Fader who wrote (1373)	8/10/1999 11:27:00 AM
From: OFW	of 1530

Advertising click-through rates declining across the internet . . . . . . according to a representative of Jupiter Communications. Just interviewed on CNBC, it was reported that the click rate on internet advertising banners has declined from 2.0% to 0.5%. (The click rate is the percentage of page viewers who click on an advertising banner on the page being viewed.) Eric, you have consistently said that any e-health sites which rely on advertising revenues are doomed to fail. These click numbers would seem to indicate that the internet surfing consumer has lost interest in clicking on advertising banners. When fewer people click, fewer advertisers will pay to advertise. Fewer advertisers paying and I see lots of e-health sites that will be in serious trouble unless they have other sources of revenues! Offie

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