The New Qualcomm - a S&P500 company Message Board

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Technology Stocks : The New Qualcomm - a S&P500 company

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To: Michael who wrote (691)	8/10/1999 1:51:00 PM
From: Caxton Rhodes	Read Replies (1) of 13582

A comment on the Q ads from a friend in the business FWIW: They're obviously trying to create an image of cool, hip, innovative, young, etc. I bet they will get some criticism about them trying to be another Apple, with Apple's ‘Think Different' campaign. The first commercial, especially, since it even has in the copy ‘It's ok if I don't think like everyone else'. The commercials were certainly cheap to produce—no actors, no voiceover, no shoot at all, just some graphics and the rights to whatever music that is. They may have avoided using actors so that they are not a complete copy of Apple's stuff.

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