EVIS 3:55PM 0.760000 +0.010000 +1.33% 311,100
UTDL 3:59PM 2 7/8 +5/32 +5.75% 239,700
NETS 3:59PM 23 +1/4 +1.10% 252,500
EVIS well positioned and attractive. But is a BB. Same with UTDL.
NETS looking to launch website next week. Look hard....for an I-net it has held up well.
Company Press Release
YouthStream and Food.com Strike Comprehensive Commerce and Advertising Agreement to Promote and Sell Online Food Delivery Services to Millions of College Students Via mybytes.com
Deal Illustrates YouthStream's Unique Ability to Forge Advertising Relationships and Extend them to Commerce Partnerships
NEW YORK--(BUSINESS WIRE)--Aug. 9, 1999-- YouthStream Media Networks (NASDAQ NM:NETS - news), today announced that it has signed an agreement with Food.com to provide online restaurant take out and delivery ordering to millions of students via mybytes.com, YouthStream's revolutionary Internet hub for the college market due to launch next week. Under the terms of the agreement, Food.com will pay YouthStream $100,000 for an integrated online/offline advertising campaign targeting the 15 million college students returning to campus this fall. Additionally, as part of the agreement, YouthStream will earn a flat fee for every order from members of mybytes.com.
College students are among the largest users of food delivery services. Fifty-two percent of college students order take-out or delivery service at least once a week, resulting in over 7 million transactions per week. Food.com's services will allow students to choose from a list of local restaurants in their city or neighborhood, browse menus, view the specials of the day, order food and have it delivered whenever they want - whether immediately, at a later time or at a later date. In addition, users can look up restaurant hours, find out what type of payment is accepted and get directions.
''The college market is a critical audience for us to reach,'' said Katie Vogelheim, senior vice president of marketing and business development for Food.com. ''Our partnership with YouthStream and mybytes.com gives us a powerful new distribution vehicle that we expect will result in significant additional revenue. By providing a full-service Internet hub dedicated to the needs and interests of this market, we feel that YouthStream is unique in its ability to aggregate a large number of college students online. In addition, through YouthStream's network of fully owned offline media properties, college students across the country will see Food.com everywhere on campus this fall--at on-campus events, on posters, on free postcards they can send to their friends, and more. The fact that we can work with a single company to launch a fully integrated on- and offline campaign that both grabs students' attention and moves them online to facilitate e-commerce is a huge draw for us, and is a key part of executing on our strategy to become the number one online food delivery services provider for the college market.''
Food.com's offerings will be integrated into mybytes.com in several phases. When mybytes.com launches August 16, students will have access to Food.com directly from within a co-branded area in the mybytes.com hub. In addition, Food.com will be integrated into relevant areas of the mybytes.com site, including the ''Off Campus'' area, where students go to find information about resources and happening in their local area, and in sections of the site that specifically focus on food and dining. In subsequent phases of integration, Food.com's offering will be more closely integrated with mybytes.com's personalization technology, enabling users to be presented with purchasing opportunities from local area restaurants according to a student's dining preferences and what they are doing on the site at any given time. For example, a student who has expressed a preference for Chinese food may be presented with an offer to order from a local restaurant via Food.com if they are on mybytes.com during dinner hours.
Under the terms of the integrated advertising agreement, Food.com advertisements will appear on YouthStream properties, including posters, newspaper stands and free postcards, on over 2,200 campuses nationwide. In addition, Food.com will have significant visibility on mybytes.com, further driving awareness of Food.com's services. Food.com is also using mybytes.com's unique personalization capabilities to target online ads specifically to the demographic area where the company has a significant presence including Atlanta, Austin, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New York, San Francisco, Seattle and Washington DC. Food.com ads will also be seen throughout YouthStream's Beyond The Wall ''Ads as Art'' Catalog, the largest publication targeting the college market, and at YouthStream's Trent Graphics poster shows, held on 600 college campuses, within the first weeks of the Fall semester.
''This agreement is a prime example of YouthStream's unique business model taking students through the full cycle of commerce, from awareness and brand building in the offline world, to visibility and actual transactions in the online world,'' said Harlan Peltz, CEO of YouthStream. According to Jupiter Communications, 89 percent of advertisers indicate that they will utilize programs that combine both on- and off-line elements in their advertising plans. Our ability to offer an integrated offline/online solution makes us a unique marketing and commerce partner in the college market space. In addition, the extensive market research we have conducted on campuses across the country has consistently shown that the ability to order food online is one of the top ten online services requested by college students. We are pleased to be able to offer this service to mybytes.com's users.''
About Food.com
Food.com was founded in December of 1996 as cybermeals and is the largest service of its kind offering home and business meals on the Internet. With over 12,000 restaurants on the service nationwide and over 500,000 members, Food.com is also the exclusive takeout and delivery partner of America Online. Food.com has been a leader in aggregating the highly fragmented restaurant industry in order to provide consumers with a one-stop shopping site on the Web for food takeout and delivery ordering. Eventually, Food.com intends to expand its offerings to include restaurant reservations, restaurant reviews, sending meals as gifts, specialty food offerings, and news related to food and dining. Food.com can be found on the World Wide Web at www.food.com. Located in San Francisco, California, Food.com can also be contacted at 415-981-5505.
About YouthStream Media Networks
YouthStream Media Networks (NASDAQ NM:NETS - news) is the nation's leading gateway to the young adult marketplace, with a strong emphasis on the high school and college audience. With 80 years of aggregate college marketing experience, YouthStream delivers the most extensive range of customized, fully integrated off-line and on-line media and marketing services in this market in the world. The company's offerings are leveraged by more than 7,000 high schools and 2,000 U.S. college campuses, which rely on YouthStream to provide educational, informational and promotional material through the company's off-line and on-line channels including: mybytes.com , the industry's first full-service, personalized and free Internet hub for college students and faculty; the nation's only national network of campus theaters; the leading college newspaper advertising placement service; the leading campus event marketing and postering and promotions company; the largest print poster catalog; the largest out-of-home editorial wall media network; the largest free postcard advertising brand in the nation; and the nation's only college online market research service. More information about YouthStream can be found at youthstream.com.
EXCEPT FOR THE HISTORICAL INFORMATION HEREIN, THE MATTERS DISCUSSED IN THIS NEWS RELEASE ARE FORWARD LOOKING STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES, INCLUDING THE TIMELY DEVELOPMENT AND ACCEPTANCE OF NEW PRODUCTS, THE IMPACT OF COMPETITIVE PRODUCTS AND PRICING, AND OTHER RISKS DETAILED FROM TIME TO TIME IN THE COMPANY'S SEC REPORTS, INCLUDING THE ANNUAL REPORT ON FORM 10-KSB FOR THE FISCAL YEAR ENDED JUNE 30, 1998 AND ITS QUARTERLY REPORT ON FORM 10-QSB FOR THE SECOND QUARTER OF FISCAL YEAR 1999 ENDED MARCH 31, 1999. |
