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Wednesday August 11, 7:31 am Eastern Time
Company Press Release
SOURCE: ObjectSoft Corporation
ObjectSoft Reports Ten-Fold Increase in Usage for FastTake Since April; Columbia Picture's '8mm' Takes Top Spot as Most-Requested Film
HACKENSACK, N.J., Aug. 11 /PRNewswire/ -- In July, ObjectSoft Corporation's (Nasdaq: OSFT - news) FastTake kiosks received 331,762 page views, far surpassing the 169,043 page views received in June.
July's 16 additional units installed in the marketplace and a steady increase in usage resulted in an overall page view growth of 96% for July, and an overall usage increase in page views of 30% per kiosk.
FastTake video kiosk continues to experience substantial growth throughout the country with kiosks in 25 states and in brand new markets coast to coast from Brunswick, ME to Shelton, WA.
In July, the most popular title searched for was the Columbia/Tri-Star, a unit of Sony, title ``8mm,' which received 3,902 selections. ``10 Things I Hate About You,' a Touchtone Pictures release, a unit of Disney, followed in second place with 3,150 selections and ``Rugrats: The Movie,' a Paramount release, a unit of Viacom, was third with 1,766 selections.
Rounding out the top ten were:
A Simple Plan -- Paramount
A Bug's Life -- Walt Disney Home Video
Affliction -- Universal, a unit of Seagram Company Ltd.
101 Dalmatians -- Walt Disney Home Video
She's All That -- Miramax, a unit of Disney
Babe: Pig in the City -- Universal, a unit of Seagram Company Ltd.
Barney: What A World We Share -- Lyrick
Retailers continue to praise FastTake and users indicate that they would use FastTake again. Some comments from FastTake users are:
-- "It was easy to use and it helped me out."
-- "I like the fact that there are pictures (photos and trailers) on it.
They helped me to remember the movie."
-- "It's the easiest thing to use, plus it's fast! I'm impressed! Wow!"
-- "I like being able to view a preview before I rent the movie. It helps
me make an informed rental decision. I also like the choice
recommendations (Editors' Picks)."
``Consumers and retailers have really taken to FastTake. The number of page views is very encouraging, stimulating an ever increasing interest from the film industry,' said George J. Febish, president and co-CEO of ObjectSoft Corp. ``Catalog titles represent a tremendous profit margin for movie studios, and 32% of the top fifty titles searched on FastTake were catalog.'
``We continue to be very pleased with the customer and retailer response to FastTake,' said David E.Y. Sarna, chairman and co-CEO of ObjectSoft Corp. ``Continued growth in usage demonstrates that FastTake provides the public with a new resource that is fast, informative and reliable.
ObjectSoft Corporation will continue issuing monthly kiosk installation and usage reports at its website at objectsoft.net throughout 1999.
About ObjectSoft
Founded in 1990, ObjectSoft Corporation delivers value-added information and service solutions through interactive kiosks with custom enclosures, under the brand names FastTake© and SmartSign(TM).
Installation and field service are provided by IBM Corporation. Platform technology is provided by Microsoft Corporation. FastTake video kiosks allow consumers to preview 500 movie trailers, search up to 7,500 titles, and will soon be able to receive drop shipment to the home or workplace through e-commerce and online transaction capabilities.
Software provides retailers with monthly updates to the database, advertising opportunities, point-of-purchase promotions, demographic targeting and studio/retailer cross promotion. ObjectSoft Corp. is a publicly held company listed on the Nasdaq. For more information on ObjectSoft Corp., visit their website at objectsoft.net.
This press release contains certain forward-looking statements concerning ObjectSoft Corporation, which are subject to a number of known and unknown risks that could cause actual results, performance and achievements to differ materially from those described or implied in the forward-looking statements. Among such risks are those discussed in the Company's Registration Statements on Form SB-2 and Form SB-3, its Quarterly Reports on Form 10-QSB and Annual Reports on Form 10-KSB on file with the SEC and other filings made with the SEC from time to time.
SOURCE: ObjectSoft Corporation
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