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Technology Stocks : Ericsson overlook?
ERIC 9.380-0.2%9:51 AM EST

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To: P2V who wrote (3584)8/11/1999 11:42:00 AM
From: P2V  Read Replies (1) of 5390
 
Example of how Ericy excels at integration of Leading Edge
Products, for the customer.... Still waiting for CDMA to catch up ?

ericsson.se
Date: Wednesday, August 11 1999

Turkish operator Turkcell has signed an agreement for Ericsson's WISE? High
Speed Internet solution. Turkcell is the first operator to invest in this new
wireless Internet offering, which blends carrier-class products from
Ericsson's wireless and datacom portfolios. Implementation will take place
during the second half of 1999.

WISE High Speed Internet integrates a number of Ericsson products and features
to provide some of the industry's fastest connections from a GSM network to
the Internet and to maximize the throughput of datacom services.

"This move will lead to higher levels of service quality to Turkcell's
subscribers," says Cuneyt Turktan, CEO Turkcell. He points out the importance
of "being the first GSM operator" to invest in WISE High Speed Internet given
the competitive market in Turkey. Mr. Turktan expressed Turkcell's pleasure in
being able to establish cheaper and faster Internet access for their subscribers.

"The High Speed Internet also opens up access for all GSM users to real-time
information and entertainment services. For instance, web sites incorporating
audio and video streaming are becoming increasingly common. These are
typically optimized for faster data rates than the conventional single-slot
GSM data call," says Fadi Pharaon, Director Wireless Datacom Marketing & Sales
at Ericsson GSM Systems.

WISE is a portfolio of Wireless Internet Solutions from Ericsson, designed to
integrate GSM and Internet technologies. It consists a range of products and
services that support GSM operators in creating new data-related solutions. By
introducing increasingly more datacom functionality in the network, the power
of Internet is made available to GSM users and new application possibilities
can be created for operators.

High Speed Internet is the latest solution within WISE. Additional solutions
will be launched during 1999.

Ericsson is the leading provider in the new telecoms world, with
communications solutions that combine telecom and datacom technologies with
freedom of mobility for the user. With more than 100,000 employees in 140
countries, Ericsson simplifies communications for its customers - network
operators, service providers, enterprises and consumers - the world over.

FOR FURTHER INFORMATION, PLEASE CONTACT

Johan Wiklund, Ericsson Corporate Communications
Phone: +46 70 560 0134; E-mail: johan.wiklund@lme.ericsson.se


Fadi Pharaon, Director Wireless Datacom Marketing & Sales
Ericsson GSM Systems
Phone: +46 70 586 3142; E-mail: fadi.pharaon@era.ericsson.se

Technical Information

WISE High Speed Internet consists of five components, which have been
optimized and verified for maximum performance in a GSM network:

HSCSD (High Speed Circuit Switched Data)

HSCSD is a high-speed, multi-slot datacom platform for GSM networks. This
network feature enables data transfer speeds of up to 38.4 kbps. It is
achieved by allocating multiple time-slots for a single data call. When
combined with compression and filtering products, such as the WebOnAir Filter
Proxy from Ericsson, even faster downloading is achieved.

For the user, HSCSD facilitates a number of new applications for wireless
communications. It will speed up web browsing and file transfer. HSCSD also
makes it easier to view pages with heavy graphic contents. Users can also take
advantage of higher speed in accessing in-house LANs and corporate intranets.

Since HSCSD has excellent real-time capabilities, it is especially suitable to
carry traffic such as security surveillance via video - in areas where
wireline connections do not reach.

HDLC (High-level Data Link Control) Encapsulation

HDLC Encapsulation on ISDN is a network feature increasing the effective data
rate by 25% by removing start and stop bits.

Integrated Access System

The Integrated Access System (IAS), incorporating Ericsson's Tigris AXC access
servers, allows the Mobile Switching Center (MSC) to be connected directly to
the Internet and other packet data networks without passing through public
PSTN or ISDN networks. Fast call set-up times are possible by using GSM UDI
(Unrestricted Digital Information) in conjunction with either V.110 or HDLC encapsulation.

WebOnAir Filter Proxy

The WebOnAir? Filter Proxy is a client-gateway solution optimizes Web pages
for transfer over mobile networks, by removing unnecessary HTML information,
like backgrounds, white space, comments, META tags, etc., compressing HTML
text and distilling images, e.g. conversion to grey-scale. For users, it makes
wireless downloading of web pages up to four times faster on average.

For more information on WebOnAir, see latest press release at; ericsson.com

Professional Services

The High Speed Internet includes network design assistance, co-ordination of
supply, integration services and initial support.


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