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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG)

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To: Suzanne Newsome who wrote (33432)	8/12/1999 2:02:00 AM
From: Zeev Hed	Read Replies (1) of 44908

Suzzane, having launched quite a number of new products in my career, I adopted the mantra for new products stating "you have to be twice as good at half the price" to establish yourself in a well served market, and even then, it may take five years to capture 10% of such market. The problem TSIG faces (amongs other) is that reality. This reality imposes on TSIG the requirement to back its distribution campaign with an expensive advertising or campaign. They do not have the appropriate funds to do that and by spreading themselves on too many deals, they'll find that none of them works "right". In order to try and evaluate what position TSIG can have in this market, it would be wise to estimate the market size and then use different assumptions of 5 years penetration, and see what market size is achievable under the best of conditions. Then one need to assess what funding is required to get this market to accept the product. These does not even take into account the past failings of current management, of course, but at least it should give you an idea as to what might be a realistic future goal. Good luck Zeev

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