FWIW...Long distance price wars too costly?
Nightly Business Report, Wednesday, August 11, 1999 at 21:37
LINDA O'BRYON: Well, the cost of calling is falling. The nation's long distance phone companies are cutting prices these days as competition in the industry heats up. But as Stephanie Woods explains, even as carriers get the word out, there are still concerns over how low prices can go and still be profitable.
STEPHANIE WOODS, NIGHTLY BUSINESS REPORT CORRESPONDENT: The message investors got: a price war is in the offing. MCI/WorldCom, QWest (NASDAQ:QWST) and Sprint (NYSE:FON) have all announced new low rate consumer plans. The goal is to sign on new customers and entice them to call more. But low rates for consumers could spell trouble for some companies' bottom lines.
SCOTT CLELAND, DIRECTOR, LEGG MASON PRECURSOR GROUP: What's a problem with the price war is everybody has that same psychology, and nobody gains more customers, and everybody gets less revenue.
WOODS: Analyst Michael Weaver says the large diversified carriers, like MCI/WorldCom and Sprint should be able to take a hit in their consumer long distance profits, as long as business and Internet use remains strong. But the mid-sized carriers, like IXC (IXCC) And Frontier (NYSE:FRO) may have more difficulty handling price declines.
MICHAEL WEAVER, ANALYST, DUFF & PHELPS: It will be difficult for most carriers to maintain or grow to the extent that they have in the past their consumer business with this type of pricing environment.
WOODS: A glut of capacity is what's driving prices down. QWest, IXC, Williams and Level 3 (NASDAQ:LVLT) have built new networks and have lowered prices to get traffic, including Internet and data services onto their networks. And expect even more competition once the local phone companies like Bell Atlantic (NYSE:BEL) and SBC (NYSE:SBC) are given the go ahead to by regulators to offer long distance service. But even with all this capacity, most observers expect profits to remain strong.
BRIAN HAYWARD, INVESCO TELECOM. FUNDS: There are applications that will be available once high speed access is available in the local part of the network, the last mile, that the large bandwidth that we see in the long haul networks will be consumed.
WOODS: So far, AT&T (NYSE:T) hasn't entered this latest consumer price war, but many analysts expect it will. Stephanie Woods, NIGHTLY BUSINESS REPORT, Washington.
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