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To: Bruce Cullen who wrote (6061)8/13/1999 9:55:00 AM
From: Craig Jacobs  Read Replies (1) of 13157
 
8/9/99 Interactive week has article titled
"Excite@Home, Yahoo! discuss Cobranding"

I cant find article on web,

excerpts:

Excite President George Bell : " no truth to the rumors about acquisition discussions."

however he has acknowledged that his company has been in discussion with both yahoo and AOL about " geting on the start page of a very powerful broadband opportunity."

And tha scenari, one in which Yahoo might be in discussion to buy placement on the desktop of Excite@Home's bradband service, makes more sense, analysts said.

It would also make sense that Yahoo minght be in discussions with a network distributor, either a cable operator or a dial up Internet servecie provider, said Cynthia Brumfield, president of Broadband Intelligence.

Such a deal would ensure that Yahoo , which makes the majority of its money by guaranteeing advertisers their messages will be viewed by a huge online audiance, would have the defauld home page advantage amoun users singing on to the service...

Yahoo has the potential to partener with any one of the major media companies and create a new cobranded portal that they then might want to promote on the fron page of a cable operator home page.

...
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