Hispanic Broadcasting ( HSP formerly HBCCA ) Spanish radio Message Board

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Technology Stocks : Hispanic Broadcasting ( HSP formerly HBCCA ) Spanish radio

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To: Bilow who wrote (1)	8/14/1999 1:58:00 AM
From: Bilow	of 13

I got to thinking, what is Hispanic, anyway? Naturally, I did a web search: While the Spanish language does identify and unite the Hispanic community, there are many Hispanics that do not speak Spanish and language should not be used as a part of the term's definition. hispanic-research.com It seems to me that if those Hispanics aren't speaking Spanish, they may not be listening to Spanish speaking radio, so what is the percentage? Hmmmm.... Media Habits Television is the medium of choice. Hispanics watch more television. 3.6 hours on weekdays compared to 3.2 for all Americans. 75% spend most of their television and radio time with Spanish language programming. hispanic-research.com The question of interest is whether that 75% is decreasing. My guess is that it would be very unlikely to be increasing, given the U.S.'s ability to assimilate. -- Carl

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