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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 231.95

+1.8%

3:30 PM EST

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To: Victor Lazlo who wrote (73888)	8/15/1999 1:02:00 PM
From: Michael Young	Read Replies (2) of 164684

<<The Shift Away From Advertising Models Compounding the problem is the fact that internet advertising as a business model is collapsing. One of the "dirty little secrets" of the internet world is that CPM rates (charges per impressions) for banner ads has been falling for almost two years. Companies whose sole source of revenue is advertising are beginning to look like one-legged stools. As advertising revenue falls off, those stocks will be hurt the most. This is one of the reasons why Briefing.com removed Yahoo (YHOO) from our Core Portfolio back in June. >>>

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