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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 226.19-1.8%Dec 12 9:30 AM EST
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To: Bill Harmond who wrote (73949)8/15/1999 11:11:00 PM
From: Victor Lazlo  Read Replies (1) of 164684
 
<<Budgets have been going up much faster. >>

What this will do is increase what advertisers call noise. Just too much ad clutter for the consumer to absorb, so he/she reacts by simply blocking out all of it.

I consider most internet advertsing to be direct response- in other words the audience hopefully will take action right away and buy. I would love to see comparisons of response rates and sell rates to those of direct mail or temlemarketing. Although it is still probabaly much too early in the life of the internet to make valid comparisons.
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